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Digg it UP - Launch Your Own Website Today - It's Easier Than You Think!
Somewhere in the first three months of running a small business, most people find that chasing late payments is a fact of their life. It is unpleasant and expensive to take non-paying customers to court. What is more, the drawn-out process distracts you from building your business. As bad debts lead to reduced cashflow and eventual bankruptcy, I take care to teach my start-up clients these easy steps to avoid late or missed payments.Know what you are expecting to be paid forThe foundation to minimising bad debts is to ensure that every invoice that you issue helps your customer to pay promptly. At the time of making a sale, find out when their monthly accounts are closed and when their payments are processed then you can time your invoice to fit their payments cycle.Your i
There are virtually endless possibilities for automating your site and making your business as efficient as possible and there are just as many vendors who offer these services. Keep in mind that if you add different services to your website such as auto-responders, shopping cart and merchant services, you are going to have to make sure each software package is compatible.
Business Licenses
Business license requirements vary by state, county and sometimes even by city. Be sure to make your business legal and talk to your accountant about whether you should set it up as a sole-proprietorship or a corporation. There are also some great home business deductions available. To locate licensing requirements for your area, visit the regional page set up by th
One of the biggest challenges many solo-professionals and small business owners face, is actually getting their marketing done. Marketing is usually the first thing to get put on the back burner, when business gets busy.After all, if you're swamped with sales and clients, marketing isn't usually your top priority, right?Well, actually, marketing should always be your top priority. It belongs right up there with servicing your clients.Because if there are two things that will make your business successful for the long run, it's happy satisfied clients (they buy more and they refer their friends) AND a marketing system that continuously fills your business with new prospects.So HOW do you stay on track with your marketing, when you get bogged down with running your business?Here are 3 t
How Do You Get Started?
First you need to know what kind of business you want to run. Your venture should be something you can be passionate about and more importantly, something that can make money. Here are some options for generating online revenues:
Sell a Product - This can be the most costly option since you have to acquire inventory and determine how you are going to sell your merchandise whether it’s through your own site, eBay or other online reseller. If you are a collector, this could be a fun way to turn your hobby into a business.
Sell a Service – If you want to provide a service such as writing business plans, website design, pet sitting, etc, you can use your website to market your business. A service business is typically inexpensive to start, however you need to calculate how much you will charge and how many clients you will need to service to generate income.
Sell Information – People are hungry for information so if you have information that people want, you can potentially make a profit with your knowledge. You could sell reports, articles, classes and other learning materials Ebooks are growing in popularity and are fairly easy to create if you have Adobe software or use an eBook service.
Affiliate Programs – Many companies, large and small, are offering affiliate programs including eBay, Buy.com and Amazon.com. When you sign up to be an affiliate, you set up custom links to products from your website. If the customer clicks through and makes a purchase, you get a small percentage of the transaction. To be successful with affiliate programs, you need to generate a lot of website traffic with a target market that is interested in the product links you are providing.
Setting Up Your Website
It’s relatively inexpensive to start a website and often the biggest investment will be in your time. You can hire someone to help you get your site up and running, or you can take this on yourself.
If you want to have the flexibility to manage your site and change the contents frequently, it would be worth it to learn how to do it yourself. Microsoft Frontpage and Dreamweaver are two of the most popular software programs for website design. If you don’t want to design it from the ground up, many companies offer templates that you can purchase for as little as $15. You can then customize the template to meet your needs.
If you decide to hire a website designer, there are many to choose from. The best way to find one near you is to ask business owners in your community for a referral. You can also ask someone whose site you admire to share their designer with you.
Website Hosting
Website hosting can cost as little as $12 per month through providers such as Yahoo. Yahoo also offers free tools for website design, so if you want to create a simple site with just a few pages, their tools may be enough to get you started.
Merchant Card Services
If you are going to accept credit card payments online, you can attempt to get a merchant services account. Unfortunately, these are difficult for new businesses to obtain from the big banks due to the amount of fraud in the small business arena. There are many merchant brokers that provide credit card services, but keep in mind that you will have to pay a monthly fee in addition to the percentage per transaction. Luckily, PayPal has come to the rescue and now offers affordable credit card payment services. They also offer free shopping cart software if you decide to add some products to your website. This is a great solution if you want to offer a few products for sale.
Automation
For a more advanced website, one that generates revenues around the clock, you should consider setting up website automation. Auto-responders can be configured to answer your incoming email messages automatically. You can use them to manage orders, newsletter subscriptions and most of your correspondence. You can schedule messages to go out at set intervals. For example, you can use auto-responders to send a weekly email to your customer database.
There are virtually endless possibilities for automating your site and making your business as efficient as possible and there are just as many vendors who offer these services. Keep in mind that if you add different services to your website such as auto-responders, shopping cart and merchant services, you are going to have to make sure each software package is compatible.
Business Licenses
Business license requirements vary by state, county and sometimes even by city. Be sure to make your business legal and talk to your accountant about whether you should set it up as a sole-proprietorship or a corporation. There are also some great home business deductions available. To locate licensing requirements for your area, visit the regional page set up by the
When Andrew Young was interviewed by the Los Angeles Sentinel, he made disparaging remarks about Wal-Mart and neighborhood businesses. A spokesperson for Working Families for Wal-Mart, Young had been hired to help improve the image of the giant retailer. Young focused his remarks on the business skills and character of the owners of America's small businesses, particularly non-African American minority-owners. This ultimately cost the former Atlanta Mayor his job at the public relations firm.Young would have done better to have reflected on a famous quote by Dwight David Eisenhower, “What counts is not the size of the dog in the fight; it's the size of the fight in the dog.”If it were true that Wal-Mart had the ability to run businesses out of business, we would see entire vast corridors of boarded-up store
Sell Information – People are hungry for information so if you have information that people want, you can potentially make a profit with your knowledge. You could sell reports, articles, classes and other learning materials Ebooks are growing in popularity and are fairly easy to create if you have Adobe software or use an eBook service.
Affiliate Programs – Many companies, large and small, are offering affiliate programs including eBay, Buy.com and Amazon.com. When you sign up to be an affiliate, you set up custom links to products from your website. If the customer clicks through and makes a purchase, you get a small percentage of the transaction. To be successful with affiliate programs, you need to generate a lot of website traffic with a target market that is interested in the product links you are providing.
Setting Up Your Website
It’s relatively inexpensive to start a website and often the biggest investment will be in your time. You can hire someone to help you get your site up and running, or you can take this on yourself.
If you want to have the flexibility to manage your site and change the contents frequently, it would be worth it to learn how to do it yourself. Microsoft Frontpage and Dreamweaver are two of the most popular software programs for website design. If you don’t want to design it from the ground up, many companies offer templates that you can purchase for as little as $15. You can then customize the template to meet your needs.
If you decide to hire a website designer, there are many to choose from. The best way to find one near you is to ask business owners in your community for a referral. You can also ask someone whose site you admire to share their designer with you.
Website Hosting
Website hosting can cost as little as $12 per month through providers such as Yahoo. Yahoo also offers free tools for website design, so if you want to create a simple site with just a few pages, their tools may be enough to get you started.
Merchant Card Services
If you are going to accept credit card payments online, you can attempt to get a merchant services account. Unfortunately, these are difficult for new businesses to obtain from the big banks due to the amount of fraud in the small business arena. There are many merchant brokers that provide credit card services, but keep in mind that you will have to pay a monthly fee in addition to the percentage per transaction. Luckily, PayPal has come to the rescue and now offers affordable credit card payment services. They also offer free shopping cart software if you decide to add some products to your website. This is a great solution if you want to offer a few products for sale.
Automation
For a more advanced website, one that generates revenues around the clock, you should consider setting up website automation. Auto-responders can be configured to answer your incoming email messages automatically. You can use them to manage orders, newsletter subscriptions and most of your correspondence. You can schedule messages to go out at set intervals. For example, you can use auto-responders to send a weekly email to your customer database.
There are virtually endless possibilities for automating your site and making your business as efficient as possible and there are just as many vendors who offer these services. Keep in mind that if you add different services to your website such as auto-responders, shopping cart and merchant services, you are going to have to make sure each software package is compatible.
Business Licenses
Business license requirements vary by state, county and sometimes even by city. Be sure to make your business legal and talk to your accountant about whether you should set it up as a sole-proprietorship or a corporation. There are also some great home business deductions available. To locate licensing requirements for your area, visit the regional page set up by th
The Current State of the MarketIn my first article, I outlined the massive advantages to eBook publishing, particularly for the author! Now you have become excited by that, it is time to inject a little realism! Ever since the emergence of personal digital assistants (or ‘PDAs’) and the growth of the Internet, market enthusiasts have been predicting the ultimate demise of the printed book.This is, of course, nonsense! Traditional books do not require a power supply or batteries and can be read even when badly damaged (so called “graceful degradation”). Printed pages have better contrast and fonts are serifed, to aid the eye in scanning the text. Readers do not need technical skills or expensive and fragile devices to access them. Traditional printed books are here to stay!Over time – and as te
Setting Up Your Website
It’s relatively inexpensive to start a website and often the biggest investment will be in your time. You can hire someone to help you get your site up and running, or you can take this on yourself.
If you want to have the flexibility to manage your site and change the contents frequently, it would be worth it to learn how to do it yourself. Microsoft Frontpage and Dreamweaver are two of the most popular software programs for website design. If you don’t want to design it from the ground up, many companies offer templates that you can purchase for as little as $15. You can then customize the template to meet your needs.
If you decide to hire a website designer, there are many to choose from. The best way to find one near you is to ask business owners in your community for a referral. You can also ask someone whose site you admire to share their designer with you.
Website Hosting
Website hosting can cost as little as $12 per month through providers such as Yahoo. Yahoo also offers free tools for website design, so if you want to create a simple site with just a few pages, their tools may be enough to get you started.
Merchant Card Services
If you are going to accept credit card payments online, you can attempt to get a merchant services account. Unfortunately, these are difficult for new businesses to obtain from the big banks due to the amount of fraud in the small business arena. There are many merchant brokers that provide credit card services, but keep in mind that you will have to pay a monthly fee in addition to the percentage per transaction. Luckily, PayPal has come to the rescue and now offers affordable credit card payment services. They also offer free shopping cart software if you decide to add some products to your website. This is a great solution if you want to offer a few products for sale.
Automation
For a more advanced website, one that generates revenues around the clock, you should consider setting up website automation. Auto-responders can be configured to answer your incoming email messages automatically. You can use them to manage orders, newsletter subscriptions and most of your correspondence. You can schedule messages to go out at set intervals. For example, you can use auto-responders to send a weekly email to your customer database.
There are virtually endless possibilities for automating your site and making your business as efficient as possible and there are just as many vendors who offer these services. Keep in mind that if you add different services to your website such as auto-responders, shopping cart and merchant services, you are going to have to make sure each software package is compatible.
Business Licenses
Business license requirements vary by state, county and sometimes even by city. Be sure to make your business legal and talk to your accountant about whether you should set it up as a sole-proprietorship or a corporation. There are also some great home business deductions available. To locate licensing requirements for your area, visit the regional page set up by th
If you're in Australia at the moment it is hard to miss the media frenzy created by the release of a new book described as "the biggest political news story of the year".Former opposition leader, outspoken Mark Latham has caused a stir in both parliament and the press with his recent outbursts, name-calling and frank opinions regarding his former party and colleagues.These scandals, which have featured in newspapers and radio and TV programs throughout Australia, have brought attention to not only the disgruntled politician but also the launch of his new book The Latham Diaries.And with all this drama and attention there is no doubt Mr Latham's publicity team are celebrating rather then panicking as sales of his book have soared.So how does a nation-wide scandal become strong, good PR rather t
Merchant Card Services
If you are going to accept credit card payments online, you can attempt to get a merchant services account. Unfortunately, these are difficult for new businesses to obtain from the big banks due to the amount of fraud in the small business arena. There are many merchant brokers that provide credit card services, but keep in mind that you will have to pay a monthly fee in addition to the percentage per transaction. Luckily, PayPal has come to the rescue and now offers affordable credit card payment services. They also offer free shopping cart software if you decide to add some products to your website. This is a great solution if you want to offer a few products for sale.
Automation
For a more advanced website, one that generates revenues around the clock, you should consider setting up website automation. Auto-responders can be configured to answer your incoming email messages automatically. You can use them to manage orders, newsletter subscriptions and most of your correspondence. You can schedule messages to go out at set intervals. For example, you can use auto-responders to send a weekly email to your customer database.
There are virtually endless possibilities for automating your site and making your business as efficient as possible and there are just as many vendors who offer these services. Keep in mind that if you add different services to your website such as auto-responders, shopping cart and merchant services, you are going to have to make sure each software package is compatible.
Business Licenses
Business license requirements vary by state, county and sometimes even by city. Be sure to make your business legal and talk to your accountant about whether you should set it up as a sole-proprietorship or a corporation. There are also some great home business deductions available. To locate licensing requirements for your area, visit the regional page set up by th
The best way to make money on the Internet is to build an opt-in email list and then promote one product after another to your list.The purpose of your web site is to build a list. If you're doing anything else first then you could be missing out on long term success.Focus on building your list...and then selling the products once the people get to know, respect and trust you. Give great content to your list first, so they are rewarded for giving you their details.Then sell to them about every fourth or fifth time you contact them.Your web site should be telling people the benefit's of joining your list.Then, after someone joins it, you can take them over to the main product you want to promote.It's a good idea to offer a smaller value product first to your new prospects. It's th
There are virtually endless possibilities for automating your site and making your business as efficient as possible and there are just as many vendors who offer these services. Keep in mind that if you add different services to your website such as auto-responders, shopping cart and merchant services, you are going to have to make sure each software package is compatible.
Business Licenses
Business license requirements vary by state, county and sometimes even by city. Be sure to make your business legal and talk to your accountant about whether you should set it up as a sole-proprietorship or a corporation. There are also some great home business deductions available. To locate licensing requirements for your area, visit the regional page set up by the IRS.
Marketing
While a great idea is a good start, it’s the execution of an idea that makes a business successful. You can’t set up a website and hope it will be visited, you must let people know you’re there. To access a free list of places where you can submit your website to search engines for free, visit www.BusinessInfoGuide.com.
There are endless opportunities for marketing your site. Here are a few possibilities:
• Trade links with other websites.
• Set up an affiliate program and join other affiliate programs.
• Advertise your site with pay-per-click programs.
• Write articles for publications that reference your site.
Education
The best insurance for developing a successful business is education. You don’t need a master’s degree to run an online business, but you do need some tools and background. You can self-educate with the help of books, magazines and websites. Study your industry carefully and seek business start-up advice from fellow entrepreneurs. The more prepared you are, the more likely your business will be a success.
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