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Digg it UP - Sales Leads - Three Things Every Website Should Do
Most experts in Search Engine Optimization (SEO) will recommend the use of knowledge-based articles as a key component to your site’s overall health and search engine visibility.Applicable articles are solid SEO performers because they increase site rankings while providing your potential customers with the information they need to make an informed choice regarding your product or service.Another solid performer for SEO is inbound links to your website. For instance if there are 100 websites that link to your website this indicates your site has something worth visiting. If you have thou
Web pages that motivate action are not distant and aloof. Instead, reading them feels like a one-on-one conversation between you and the reader. The copy invokes the reader's emotions, plus provides enough supporting details to enable the reader to feel comfortable making a decision to buy online or to contact your company for more information.
This very specialized form of copywrit
Think like your customers to get a feel for what they might type in.Write your Product Description explaining in detail exactly what it is potential bidders will be bidding on. Depending on the value of the item you’re selling you will either write a long description or a short description.The last thing you want to be doing is spending hours writing up descriptions for items you’ll only make $ 3 profit on.Make sure you have covered all the points that include the items features and most importantly the benefits to the customer.• Title description • What type of listin
I didn't spend a lot of time worrying about my website. I certainly didn't think of it as a strategic weapon in my company's marketing arsenal. That started to change in the spring of 2004 when a newsletter was forwarded to me by a fellow member of the National Speaker's Association. The subject of the featured article was something called "internet marketing".
The article caught my fancy, so I subscribed to the author's newsletter. Over the next month or two I picked up an eBook and a CD that were recommended in newsletter articles. The concept of internet marketing really started to intrigue me, so I decided to do some serious research.
During the next four months I invested several thousand dollars and a couple hundred hours learning about internet marketing. My conclusion? I was missing out big-time with my company's website! In fact, I concluded that just about every business website would be vastly improved if it was re-designed to do three things:
1. Help visitors RAPIDLY answer two questions:
- "What does this company do?", and
- "Is there anything here for me?"
This keeps website visits from being one-shot deals. If you offer visitors the opportunity to opt-in to receive free, value-added information, and you provide truly useful information on a regular and consistent basis, you will earn trust and build relationships. This increases the likelihood that your website visitors will buy from you over time.
3. Motivate Action
If a website page is going to motivate a visitor to take action, the focus needs to change from you, your company and your products and services to your visitors and their problems.
Web pages that motivate action are not distant and aloof. Instead, reading them feels like a one-on-one conversation between you and the reader. The copy invokes the reader's emotions, plus provides enough supporting details to enable the reader to feel comfortable making a decision to buy online or to contact your company for more information.
This very specialized form of copywrit
Internet marketing rewards the persistent. Why do I say this? How many web sites go out of business their first year? People get all excited about getting a web site and they go register a name and then they stop when they find they cannot figure out the menu-driven web page builder.Or they get a web site built, buy some guaranteed traffic, get 5000 hits to their site, no sales, and think, internet marketing must be a scam. No – the guaranteed traffic is a scam.You see, in internet marketing you have to be big, think big, and do big things. And one of the things you have to do big i
The article caught my fancy, so I subscribed to the author's newsletter. Over the next month or two I picked up an eBook and a CD that were recommended in newsletter articles. The concept of internet marketing really started to intrigue me, so I decided to do some serious research.
During the next four months I invested several thousand dollars and a couple hundred hours learning about internet marketing. My conclusion? I was missing out big-time with my company's website! In fact, I concluded that just about every business website would be vastly improved if it was re-designed to do three things:
1. Help visitors RAPIDLY answer two questions:
- "What does this company do?", and
- "Is there anything here for me?"
This keeps website visits from being one-shot deals. If you offer visitors the opportunity to opt-in to receive free, value-added information, and you provide truly useful information on a regular and consistent basis, you will earn trust and build relationships. This increases the likelihood that your website visitors will buy from you over time.
3. Motivate Action
If a website page is going to motivate a visitor to take action, the focus needs to change from you, your company and your products and services to your visitors and their problems.
Web pages that motivate action are not distant and aloof. Instead, reading them feels like a one-on-one conversation between you and the reader. The copy invokes the reader's emotions, plus provides enough supporting details to enable the reader to feel comfortable making a decision to buy online or to contact your company for more information.
This very specialized form of copywrit
It’s a good bet that if you own a small business you probably learn something new every day. In today’s volatile marketplace, knowledge is still power. Granted, there’s no substitute for on-the-job experience but you must be prepared to keep up with the rapid pace of commerce in order to stay competitive.Entrepreneurs who believe they can stay on top by merely having a good product and loyal customers soon discover that isn’t enough anymore. Experts maintain that those owners who stop learning are basically writing their own epitaphs.Nancy Fabricius, a Fiducial franchisee in Marlton,
1. Help visitors RAPIDLY answer two questions:
- "What does this company do?", and
- "Is there anything here for me?"
This keeps website visits from being one-shot deals. If you offer visitors the opportunity to opt-in to receive free, value-added information, and you provide truly useful information on a regular and consistent basis, you will earn trust and build relationships. This increases the likelihood that your website visitors will buy from you over time.
3. Motivate Action
If a website page is going to motivate a visitor to take action, the focus needs to change from you, your company and your products and services to your visitors and their problems.
Web pages that motivate action are not distant and aloof. Instead, reading them feels like a one-on-one conversation between you and the reader. The copy invokes the reader's emotions, plus provides enough supporting details to enable the reader to feel comfortable making a decision to buy online or to contact your company for more information.
This very specialized form of copywrit
Have you been thinking about starting an online business (or have already started one) and want to make sure you 'start smart', then read on...Now that I am earning a decent living from my own online business, I feel compelled to shorten your learning curve. I wish that I had someone tell me these things when I was first getting started. Here are some facts about starting or growing a business online, that I would like to share with you. Marketing online can be a risky business because customers have been known to be ripped off by many companies that deal with internet marketing solutions, I
This keeps website visits from being one-shot deals. If you offer visitors the opportunity to opt-in to receive free, value-added information, and you provide truly useful information on a regular and consistent basis, you will earn trust and build relationships. This increases the likelihood that your website visitors will buy from you over time.
3. Motivate Action
If a website page is going to motivate a visitor to take action, the focus needs to change from you, your company and your products and services to your visitors and their problems.
Web pages that motivate action are not distant and aloof. Instead, reading them feels like a one-on-one conversation between you and the reader. The copy invokes the reader's emotions, plus provides enough supporting details to enable the reader to feel comfortable making a decision to buy online or to contact your company for more information.
This very specialized form of copywrit
One of the main problems most of us run into when trying to develop income online is to stay focused on one program or opportunity long enough to become successful. There's always a better opportunity arriving in your email. The next great business opportunity is the one that will allow you to quit your job, or earn you the money that the last one failed to create. The truth is, with few exceptions it's not the business that is the problem, but you.There are many legitimate business opportunities online that can provide you with the income that you desire, but just like in the offline world, it
Web pages that motivate action are not distant and aloof. Instead, reading them feels like a one-on-one conversation between you and the reader. The copy invokes the reader's emotions, plus provides enough supporting details to enable the reader to feel comfortable making a decision to buy online or to contact your company for more information.
This very specialized form of copywriting is called a "sales letter". You have probably received sales letters in the mail, or seen a similar type of advertising in television infomercials. Some sales letters and infomercials sound pretty "cheesy"; yet, for decades sales letters have repeatedly proven to be one of the most productive forms of direct marketing.
The biggest criticism you'll hear about sales letters (usually from corporate website designers) is, "This copy is much too long! Nobody is going to take the time to read that much information!"
You know what? The critics are almost right. Probably 95% of readers will not read any given sales letter in its entirety. That's OK, because sales letters are not written to appeal to everyone! They are written to appeal to specific individuals that have the specific problems the sales letter addresses.
Most people will skim a sales letter...IF it has a compelling headline or sub-headline that catches their attention. They may read a paragraph or glance at a few bullets. If the paragraph or bullets are compelling, they may read another paragraph. Once they have read several compelling paragraphs, they may decide to go back and read the sales letter from the beginning. At that point it becomes much more likely the reader will take the action the sales letter recommends.
Conclusion
If you want your website to generate online sales and/or leads, it needs to do three things:
- Help visitors rapidly figure out what your company does and whether you can do anything for them
- Encourage visitors to opt-in to receive value-added communications (so that you can build relationships and earn trust)
- Motivate action
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