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    Grey's Anatomy: Face It, Dude, You Like the Show
    Grey's Anatomy has been (falsely) pegged as show primarily for the female population. This is patently ridiculous. There are female story lines to be sure, but there are also decidedly male-oriented story lines. This all is indicative of a larger issue regarding the pigeon-holing of television programs seemingly geared towards a certain demographic even when they really aren't. Grey's Anatomy is a perfect example of a TV show that has been unfairly characterized as a show only for women and reluctant boyfriends.Grey's Anatomy, of course, doesn't really have to worry about this issue because its popularity is enormous already. But, think how much higher the ratings could possibly be if ABC took the time to show the typical American male that Grey's Anatomy is an all-gender show.Grey's Anatomy isn't a romantic comedy along the lines of a Julia Roberts or Reese Witherspoon movie. It is drama, pure and simple. Just because the writers have made it friendly to both genders, doesn't mean that ABC should market it only to their female viewer ship. However, within this the conundrum lies. Grey's Anatomy has likely reached its loft perch of popularity solely because ABC marketed it to the female gender. This is because there are only a few TV shows out there that are both female friendly and not terrible .Grey's Anatomy is well-loved by everyon
    your job done? How?” “What kind of decisions did your boss expect you to make?”

    Motivation

    “How did you get into that field originally?”

    “What attracts you to this industry?”

    “When did you first think of leaving your former job?”

    “Why did you decide to make a change?”

    “What were some of the things that you really liked about that job?”

    “What were some of the things that you liked about that company?”

    “Describe the best boss you have ever worked for.”

    “Describe the worst boss you ever worked for.”

    “What is the worst thing a former boss ever did to you?”

    “What is the best thing a former boss ever did?

    Attitudes and Feelings

    “What did you like best about your last job?”

    “What kinds of things did you dislike?”

    “What was most satisfying about your last job?”

    “Did you like your boss?”

    “How did you feel about the company as a whole?”

    “What was the one thing you really liked about the company?”

    “If you could have changed one thing – what is it?” “How would you describe the culture of the company you worked at?”

    “How much of a challenge was your former job?” How?”

    “Do you feel you met your personal goals at your job, personally?”

    Job Effect

    Corporate Identity Colors
    The personality of a company can be identified by the colors used in their logo. Each color gives off its own mood. This mood can either be positive or negative. By understanding the meaning of colors you can give your corporate identity a personality that is stimulating.In design there are three categories in which we place colors they are neutral, warm and cool. Neutral colors are considered non-colors because they are used more as a mixture to create other shades of colors. These neutral colors are known as Black, White, Gray, Beige and Brown. By mixing neutral colors with other colors you can influence the positive and negative mood of your logo. We associate black with power, authority and often signifies assertiveness and formality. Also, remember white is not considered as a color but as an absence of all colors and signifies purity and innocence.Next, we have warm colors. In design we use these colors as attention getters because they stimulate the nervous system. Warm colors include; Red, Orange, Yellow, Yellow/Green and Purple. Haven't you ever ask yourself why red is used for stop signs or yellow for caution? It is because psychologically you understand the importance of the color and react to it. Using Red will associated your corporate identity with intensity, strength and good fortune while yellow will promote visibility and dan
    bInterviewing Requires Skill

    Interviewing a new job candidate sounds easy. After all, you are in control. You have something to offer. You can select anyone you choose to select. Right? That sounds good but in reality interviewing a person to fill a job opening is one of the more difficult tasks you may face as a manager. It does require specific skills to do it right and increase your chance of hiring the ideal person for the job; the person that will stay and fit in with the culture of your company. That being said, I personally don’t know of one company that has a formal program to train their managers on how to conduct an interview. Interview training is much the same as training managers how to conduct a performance review. It is a rarity to find a company that actually does it. Recruitment, retention, interviewing and performance reviews are not just a “Human Resource” (HR) thing. They are a basic responsibility of all managers.

    You can interview candidates for hours, do profile testing and have multiple team interviews and still not know for sure if they are the right person for the job and the right fit for the company. An effective job interview is one that will allow the employer to select an employee who will not only be able to perform the job, but who will stay on the job for an extended period of time. Turnover which requires rehiring and retraining are expensive for a company.

    The Questions

    Asking the right questions is not as easy as it sounds but questions that determine skill level and experience are fairly straightforward. The more difficult objective for any manager conducting an interview is to select the applicant who will fit in, work well in a team environment, be a contributor, enjoy, respect and promote the company’s image. Selecting an individual that can not only do the job but one that will be so happy working for the company that they will stay can be a real challenge. Facing that challenge requires asking the right questions.

    Let’s explore the interview process in more detail utilizing excerpts from CEO Strategists “Lead Wolf Interview Guide”

    AN INTERVIEW IS:

    A FACE-TO-FACE ORAL COMMUNICATION:

    1. Between an applicant and an interview team
    2. Initiated for a specific purpose
    3. Focused on very specific subjects

    Please note – individual one on one interviews in addition to and subsequent to team interviews are acceptable and sometimes preferred after identifying the final candidates.

    SPECIFIC INTERVIEW OBJECTIVES:

    1. To clarify data on the application form - - looking for apparent inconsistencies, time gaps or other missing information.
    2. To obtain additional information not contained in the application.
    3. To test to a degree, the applicant’s truthfulness regarding information on the application.
    4. To obtain information from the candidate which will help appraise his personality, character, motivation and skills/knowledge.
    5. To inform the candidate about the job, its requirements and the company.

    CONDUCTING THE INTERVIEW

    After you have conducted the necessary introductions and addressed work history, begin to focus more on probing for data you need to assess from the candidate in reference to the specific job requirements. Avoid asking questions which can be answered yes or no. Ask open-ended questions which call for lengthier answers, for answers which give candidate’s opinion. If your questions begin with HOW, WHEN, WHY, they’re probably open-ended. Don’t ask leading questions which suggest a particular answer; the candidate will give you the answer he thinks you’re looking for.

    Regarding work history, for example, try leading with a question like, “Tell me about your job at the XYZ Company”. The way he answers this question will indicate what he considers important. If he is slow to get going, ask him WHAT he LIKED and DISLIKED about the job; WHY he was interested in that job when he took it.

    Then you can probe more deeply into -------

    1. Level and complexity of work
    2. Extent of responsibilities
    3. Motivation
    4. Attitude and feelings
    5. Effectiveness on prior jobs
    6. Achievements
    7. Interpersonal relationships
    8. Level of accountability & authority

    Here are some useful questions to ask in these areas. Don’t go down the list asking everyone in order. That would seem like an interrogation …. But these questions do suggest some useful approaches:

    Level and Complexity of Work

    “What did your job at XYZ Company consist of?”

    “Could you describe a typical day at work?”

    “What sort of things took up most of your time on this job?”

    “What kind of decisions did you typically make on this job?”

    Extent of Job Responsibilities

    “Explain how you fit into that organization.”

    “Tell me a little bit about your former boss.” “What were his/her responsibilities?” “How much contact did you typically have with your boss?” “Describe some of your interactions with your boss.” “Were you empowered to get your job done? How?” “What kind of decisions did your boss expect you to make?”

    Motivation

    “How did you get into that field originally?”

    “What attracts you to this industry?”

    “When did you first think of leaving your former job?”

    “Why did you decide to make a change?”

    “What were some of the things that you really liked about that job?”

    “What were some of the things that you liked about that company?”

    “Describe the best boss you have ever worked for.”

    “Describe the worst boss you ever worked for.”

    “What is the worst thing a former boss ever did to you?”

    “What is the best thing a former boss ever did?

    Attitudes and Feelings

    “What did you like best about your last job?”

    “What kinds of things did you dislike?”

    “What was most satisfying about your last job?”

    “Did you like your boss?”

    “How did you feel about the company as a whole?”

    “What was the one thing you really liked about the company?”

    “If you could have changed one thing – what is it?” “How would you describe the culture of the company you worked at?”

    “How much of a challenge was your former job?” How?”

    “Do you feel you met your personal goals at your job, personally?”

    Job Effect

    Nail Products A Cosmetics
    Girls, girls, girls! Where does their clothing, accessory, hair products, and shoe madness ever end? Oh, and let's not forget about all those nail products. That's the last thing we'd want to do. After all, as we know, women cannot survive without their primping and cosmetic rituals. The nails are about as important as the hair. This is a given! If you don't believe me, just take a look at the next female that passes by. I have to admit that I thank God each day that we men don't have to worry about these redundant grooming issues. As for all the females out there, they seem to like them just fine.I live with three girls. The youngest of these three is seven years old. Go ahead and take a stab at how many nail products she already has. It's a bit ridiculous. The last lime I checked, she had over a dozen nail polishes. Now, I realize what you're currently thinking. Well, why in the heck did I let her get them all, right? It's not me! She has an 18 year old sister and a mother here too. They are so into manicures, pedicures and nail products that they were only happy to get her involved. Talk about getting them started at an early age. Oh well! What are you gonna do, right! Anyway, I suppose it could be much worse. Some little girls are interested in earrings and other piercings, but my little girl is sticking to the clip-ons for now. She can do them
    e job, but who will stay on the job for an extended period of time. Turnover which requires rehiring and retraining are expensive for a company.

    The Questions

    Asking the right questions is not as easy as it sounds but questions that determine skill level and experience are fairly straightforward. The more difficult objective for any manager conducting an interview is to select the applicant who will fit in, work well in a team environment, be a contributor, enjoy, respect and promote the company’s image. Selecting an individual that can not only do the job but one that will be so happy working for the company that they will stay can be a real challenge. Facing that challenge requires asking the right questions.

    Let’s explore the interview process in more detail utilizing excerpts from CEO Strategists “Lead Wolf Interview Guide”

    AN INTERVIEW IS:

    A FACE-TO-FACE ORAL COMMUNICATION:

    1. Between an applicant and an interview team
    2. Initiated for a specific purpose
    3. Focused on very specific subjects

    Please note – individual one on one interviews in addition to and subsequent to team interviews are acceptable and sometimes preferred after identifying the final candidates.

    SPECIFIC INTERVIEW OBJECTIVES:

    1. To clarify data on the application form - - looking for apparent inconsistencies, time gaps or other missing information.
    2. To obtain additional information not contained in the application.
    3. To test to a degree, the applicant’s truthfulness regarding information on the application.
    4. To obtain information from the candidate which will help appraise his personality, character, motivation and skills/knowledge.
    5. To inform the candidate about the job, its requirements and the company.

    CONDUCTING THE INTERVIEW

    After you have conducted the necessary introductions and addressed work history, begin to focus more on probing for data you need to assess from the candidate in reference to the specific job requirements. Avoid asking questions which can be answered yes or no. Ask open-ended questions which call for lengthier answers, for answers which give candidate’s opinion. If your questions begin with HOW, WHEN, WHY, they’re probably open-ended. Don’t ask leading questions which suggest a particular answer; the candidate will give you the answer he thinks you’re looking for.

    Regarding work history, for example, try leading with a question like, “Tell me about your job at the XYZ Company”. The way he answers this question will indicate what he considers important. If he is slow to get going, ask him WHAT he LIKED and DISLIKED about the job; WHY he was interested in that job when he took it.

    Then you can probe more deeply into -------

    1. Level and complexity of work
    2. Extent of responsibilities
    3. Motivation
    4. Attitude and feelings
    5. Effectiveness on prior jobs
    6. Achievements
    7. Interpersonal relationships
    8. Level of accountability & authority

    Here are some useful questions to ask in these areas. Don’t go down the list asking everyone in order. That would seem like an interrogation …. But these questions do suggest some useful approaches:

    Level and Complexity of Work

    “What did your job at XYZ Company consist of?”

    “Could you describe a typical day at work?”

    “What sort of things took up most of your time on this job?”

    “What kind of decisions did you typically make on this job?”

    Extent of Job Responsibilities

    “Explain how you fit into that organization.”

    “Tell me a little bit about your former boss.” “What were his/her responsibilities?” “How much contact did you typically have with your boss?” “Describe some of your interactions with your boss.” “Were you empowered to get your job done? How?” “What kind of decisions did your boss expect you to make?”

    Motivation

    “How did you get into that field originally?”

    “What attracts you to this industry?”

    “When did you first think of leaving your former job?”

    “Why did you decide to make a change?”

    “What were some of the things that you really liked about that job?”

    “What were some of the things that you liked about that company?”

    “Describe the best boss you have ever worked for.”

    “Describe the worst boss you ever worked for.”

    “What is the worst thing a former boss ever did to you?”

    “What is the best thing a former boss ever did?

    Attitudes and Feelings

    “What did you like best about your last job?”

    “What kinds of things did you dislike?”

    “What was most satisfying about your last job?”

    “Did you like your boss?”

    “How did you feel about the company as a whole?”

    “What was the one thing you really liked about the company?”

    “If you could have changed one thing – what is it?” “How would you describe the culture of the company you worked at?”

    “How much of a challenge was your former job?” How?”

    “Do you feel you met your personal goals at your job, personally?”

    Job Effect

    Workflow Management Software: Businesses are Getting into the Flow
    Ah, the ebb and flow of work. Sometimes it seems like there is much more ebbing than flowing with all of the workflow, the deadlines, the projects and presentations, but overall the tide seems to constantly be flowing in and out, in and out, in and . . . sorry. Recently a friend returned from a cruise in the Bahamas and commented that he still felt that he was ebbing and flowing as if he were still on water. Many times I have felt the same way after a long day of incoming projects and outgoing reports. But I am not alone. Recent business studies have shown an increasing need for some kind of workflow management software to enable more efficient workflow management.Overall, most of the daily business activities include collaboration with committees, departments, that board, or this client, in order to bring everyone onto the same page. Though collaboration is the most effective way to enable workflow, the challenge is finding workflow management software that enables effective workflow.Drafts of budgets, sales reports, market presentations, and more, flow back and forth as fast as a mouse can click “send.” The back and forth, or ebb and flow of these documents is often a challenge to manage. About two-thirds of businesses do collaborative work as a normal part of the business day, and I am sure that most of them know what I am talking about. W
    To clarify data on the application form - - looking for apparent inconsistencies, time gaps or other missing information.
    2. To obtain additional information not contained in the application.
    3. To test to a degree, the applicant’s truthfulness regarding information on the application.
    4. To obtain information from the candidate which will help appraise his personality, character, motivation and skills/knowledge.
    5. To inform the candidate about the job, its requirements and the company.

    CONDUCTING THE INTERVIEW

    After you have conducted the necessary introductions and addressed work history, begin to focus more on probing for data you need to assess from the candidate in reference to the specific job requirements. Avoid asking questions which can be answered yes or no. Ask open-ended questions which call for lengthier answers, for answers which give candidate’s opinion. If your questions begin with HOW, WHEN, WHY, they’re probably open-ended. Don’t ask leading questions which suggest a particular answer; the candidate will give you the answer he thinks you’re looking for.

    Regarding work history, for example, try leading with a question like, “Tell me about your job at the XYZ Company”. The way he answers this question will indicate what he considers important. If he is slow to get going, ask him WHAT he LIKED and DISLIKED about the job; WHY he was interested in that job when he took it.

    Then you can probe more deeply into -------

    1. Level and complexity of work
    2. Extent of responsibilities
    3. Motivation
    4. Attitude and feelings
    5. Effectiveness on prior jobs
    6. Achievements
    7. Interpersonal relationships
    8. Level of accountability & authority

    Here are some useful questions to ask in these areas. Don’t go down the list asking everyone in order. That would seem like an interrogation …. But these questions do suggest some useful approaches:

    Level and Complexity of Work

    “What did your job at XYZ Company consist of?”

    “Could you describe a typical day at work?”

    “What sort of things took up most of your time on this job?”

    “What kind of decisions did you typically make on this job?”

    Extent of Job Responsibilities

    “Explain how you fit into that organization.”

    “Tell me a little bit about your former boss.” “What were his/her responsibilities?” “How much contact did you typically have with your boss?” “Describe some of your interactions with your boss.” “Were you empowered to get your job done? How?” “What kind of decisions did your boss expect you to make?”

    Motivation

    “How did you get into that field originally?”

    “What attracts you to this industry?”

    “When did you first think of leaving your former job?”

    “Why did you decide to make a change?”

    “What were some of the things that you really liked about that job?”

    “What were some of the things that you liked about that company?”

    “Describe the best boss you have ever worked for.”

    “Describe the worst boss you ever worked for.”

    “What is the worst thing a former boss ever did to you?”

    “What is the best thing a former boss ever did?

    Attitudes and Feelings

    “What did you like best about your last job?”

    “What kinds of things did you dislike?”

    “What was most satisfying about your last job?”

    “Did you like your boss?”

    “How did you feel about the company as a whole?”

    “What was the one thing you really liked about the company?”

    “If you could have changed one thing – what is it?” “How would you describe the culture of the company you worked at?”

    “How much of a challenge was your former job?” How?”

    “Do you feel you met your personal goals at your job, personally?”

    Job Effect

    A Closer Look At The Printing Press History
    Are you a reader enthusiast? Well if you do for sure you have a better gratitude for the printing press services. The benefits it gives us made us luckier that we can now preserve and duplicate our books and other papers alike without using the conventional means of printing. But thanks a lot to this process for transformation in printing world had come to its fullest development.Before anything else, did you know where printing press first originates? And how does it help the people? To further understand the essence of printing press lets have a closer look at its history.Basically, printing is the process of making multiple copies of a document by the use of movable characters or letters. This process was actually developed independently in China and Europe. Before the invention of printing, multiple copies of a manuscript had to be made by hand, a laborious task that could take many years. Printing made it possible to produce more copies in a few weeks than formerly could have been produced in a lifetime by hand. Invented by Johann Gutenberg in c1450, the printing press made the mass publication and circulation of literature possible. Derived from the presses farmers used to make olive oil, the first printing press used a heavy screw to force a printing block against the paper below.The operator worked a lever to increase and decre
    n will indicate what he considers important. If he is slow to get going, ask him WHAT he LIKED and DISLIKED about the job; WHY he was interested in that job when he took it.

    Then you can probe more deeply into -------

    1. Level and complexity of work
    2. Extent of responsibilities
    3. Motivation
    4. Attitude and feelings
    5. Effectiveness on prior jobs
    6. Achievements
    7. Interpersonal relationships
    8. Level of accountability & authority

    Here are some useful questions to ask in these areas. Don’t go down the list asking everyone in order. That would seem like an interrogation …. But these questions do suggest some useful approaches:

    Level and Complexity of Work

    “What did your job at XYZ Company consist of?”

    “Could you describe a typical day at work?”

    “What sort of things took up most of your time on this job?”

    “What kind of decisions did you typically make on this job?”

    Extent of Job Responsibilities

    “Explain how you fit into that organization.”

    “Tell me a little bit about your former boss.” “What were his/her responsibilities?” “How much contact did you typically have with your boss?” “Describe some of your interactions with your boss.” “Were you empowered to get your job done? How?” “What kind of decisions did your boss expect you to make?”

    Motivation

    “How did you get into that field originally?”

    “What attracts you to this industry?”

    “When did you first think of leaving your former job?”

    “Why did you decide to make a change?”

    “What were some of the things that you really liked about that job?”

    “What were some of the things that you liked about that company?”

    “Describe the best boss you have ever worked for.”

    “Describe the worst boss you ever worked for.”

    “What is the worst thing a former boss ever did to you?”

    “What is the best thing a former boss ever did?

    Attitudes and Feelings

    “What did you like best about your last job?”

    “What kinds of things did you dislike?”

    “What was most satisfying about your last job?”

    “Did you like your boss?”

    “How did you feel about the company as a whole?”

    “What was the one thing you really liked about the company?”

    “If you could have changed one thing – what is it?” “How would you describe the culture of the company you worked at?”

    “How much of a challenge was your former job?” How?”

    “Do you feel you met your personal goals at your job, personally?”

    Job Effect

    In the Name of Honor!
    A badge means a patch or an accoutrement presented recognizing a feat or an accomplishment, or a simple identification. Military badges symbolize qualifications received through military training. Scouting organizations use badges to show group membership and rank. Much known among badges, the star-shaped badge of a U.S. sheriff made famous in Westerns.A wearable medal means a medal awarded by a government for services to a country. This applies to a medal of coin-like appearance, but the word also refers to an Order or decoration. A table medal means a medal awarded by an organization for services in a specific field for example the Nobel Prize or the Carnagie Hero Medal. A medal also means a medal awarded to winners and runners-up of sporting competitions.A medal can indicate either an Order, Decoration, or Medal. The most elaborate forms of medals are orders, awarded for distinguished services to a nation or to humanity. Orders differ from other forms of medals and often imply memberships of an organization. Orders were originally fraternities of knighthood and even today there are several classes, known as knights, commanders, officers, members, et cetera.Decorations are lesser elaborate forms of medals awarded for actions of some type and usually worn with a ribbon on the left chest. Crosses or stars are normally the shapes of Dec
    your job done? How?” “What kind of decisions did your boss expect you to make?”

    Motivation

    “How did you get into that field originally?”

    “What attracts you to this industry?”

    “When did you first think of leaving your former job?”

    “Why did you decide to make a change?”

    “What were some of the things that you really liked about that job?”

    “What were some of the things that you liked about that company?”

    “Describe the best boss you have ever worked for.”

    “Describe the worst boss you ever worked for.”

    “What is the worst thing a former boss ever did to you?”

    “What is the best thing a former boss ever did?

    Attitudes and Feelings

    “What did you like best about your last job?”

    “What kinds of things did you dislike?”

    “What was most satisfying about your last job?”

    “Did you like your boss?”

    “How did you feel about the company as a whole?”

    “What was the one thing you really liked about the company?”

    “If you could have changed one thing – what is it?” “How would you describe the culture of the company you worked at?”

    “How much of a challenge was your former job?” How?”

    “Do you feel you met your personal goals at your job, personally?”

    Job Effectiveness

    “Did you receive any awards or commendations?”

    “To what extent were you able to increase your earnings?”

    “What aspects of the job challenged you the most?” “What did your boss say during your last performance review with regard to job specifics?” “Did you agree with your boss’s assessment of your performance?”

    Academic Achievements

    “How well did you do in school – GPA?”

    “What were the courses you did the best in?” Why?”

    “What courses did you have trouble with? Why?”

    “What courses did you get the most out of?” “How have you applied any of the academics to your real world job performance?” “How do you feel about the school you attended?” “What did you like the most about school?”

    Personal Goals & Objectives This should include a discussion about what the applicant is aiming toward in terms of both the immediate job opening and their long range objectives. This is often a good way to develop insight concerning their ambitions and motivation.

    “Could you explain exactly what you are looking for in a job change at this time?” “If you had the opportunity, how would you write the job description for this job?” “What values/standards would you desire in the company you would like to end your career at.” “If you had to start all over again would you still be doing this type of work?

    Outside Interests A person has more freedom of choice in outside activities so these can be particularly revealing. Note how varied or restricted the outside activities are. Note whether they are solitary in nature, family in nature or group type activities. Solitary activities might indicate that a person may be a loner. Extensive group activities could indicate an outgoing nature and an aptitude for leadership. Extensive participation in sports could indicate a high energy level and good physical health. It could also indicate an ability to work closely with others in a team environment. Of course, all these observations can be backed up with personality profile testing. There are numerous tests available that can be used.

    “Tell me about how you spend your free time.”

    “What sorts of things interest you outside of work?”

    “What takes up most of your free time?”

    “What kind of things do you like to do best?”

    “What activities outside of work give you the most satisfaction?”

    “How did you get interested in…..?”

    “Do you participate in any type of sports?”

    “Did you play organized sports in school?” Intramural?”

    Personal References Don’t rule out references that are personal friends or family. Although a candidate is highly unlikely to put someone down as a reference that won’t say glowing things about them, sometimes they are not all plants. This is particularly true for young workers who have only one or two work references. Personal references become necessary in these cases. However, try to uncover some names of other people and former work associates that are not on the reference list. Call them and ask about the candidate. These people are likely to give a reference that is less biased.

    “Tell me about some of your co-workers and how they performed their job.” “What about other supervisors at your last job. Who were they? How did you interact with them?” “Who is the one person you didn’t get along well with at your former job?” “Which family member do you have the most difficulty understanding?” “What kind of reference would they give you?” “Do you mind if we call them?”

    Let’s face it. Conducting an interview and hiring the right person is no easy task. Getting the wrong person on board can be a very expensive and damaging proposition. This isn’t something to take lightly or just leave up to the Human Resource department. Obviously, if you have an HR department, they will pay a very important specific role. But, the final hiring decision is generally left up to the manager of the department where the new employee will work. Train your managers on how to conduct an effective interview and what is involved in the selection process. Remember, in spite of all the support from HR, in spite of all the testing that is available, in spite of the numerous team interviews and opinions, getting the right person in any given situation is still a gamble. However, you can dramatically improve your odds for success through preparation and training.

    You can get a complete copy of the thirty four page “Lead Wolf Interview Guide” simply by registering for “The Howl” monthly newsletter at www.ceostrategist.com.

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