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  • Digg it UP - Financial Definitions; L thru Q

    5 Ways To Promote Your Online Business For Free
    As you know the cost of promoting your business is just outrageous. This is especially true if you are just starting out. You get into this business to make money and right off the bat you are being asked to spend hundreds of dollars to promote your site or business. And in doing so there really is no guarantee that you will get visitors to your site let alone customers that are ready to buy. Fortunately, I will be going over 5 ways you can promote your online business, and the best part is that all 5 ways are absolutely free, well almost they will cost you some time.One of the first ways you want to promote your business is to write and submit a press release. There are many press release sites that you can submit to for free. What you want to do is write a good informative story about your business. It would also be a good Idea to include some information about you and how you came about starting your business. This is a great way to get some interest and exposure to your business.Next would be using traffic exchanges. Traffic exchanges are good in that they give your business exposure to others trying to promote their own business. What you are basically doing in traffic exchanges is surfing for traffic, at the same time there are hundreds of others that are doing the same thing. The more you surf the more credit you get. As your credits grow so does the amount of times your page is shown. This is a good way to get traffic to your site and a great way to build your list.Online forums are also another great way to promote your business. In forums you will find a wealth of information from members who have been in business for a while. The forum community is a great place to share ideas and get feedback on your own projects. As you grow in the forums you will find that you start giving advice to newbies who ask questions. This happens fairly quickly. One thing to remember about foru
    rred - A preferred stock, that is entitled to its stated dividend and, also, to additional dividends on a specified basis upon payment of dividends on the common stock.

    Passed Dividend - Omission of a regular or scheduled dividend.

    Penny Stocks - Low-priced issues, often highly speculative, selling at less than $1 a share. Frequently used as a term of disparagement, although some penny stocks have developed into investment caliber issues.

    Point - In the case of shares of stock, a point means $1. If ABC shares rise 3 points, each share has risen $3. In the case of bonds a point means $10, since a bond is quoted as a percentage of $1,000. A bond that rises 3 points gains 3 percent in $1,000, or $30 in value. An advance from 87 to 90 would mean an advance in dollar value from $870 to $900. In the case of market averages, the word point means merely that and no more. If, for example, the NYSE Composite Index rises from 90.25 to 91.25, it has risen a point. A point in this index, however, is not equivalent to $1.

    Portfolio - Holdings of securities by an individual or institution. A portfolio may contain bonds, preferred stocks, common stocks and other securities.

    Preferred Stock - A class of stock with a claim on the company's earnings before payment may be made on the common stock and usually entitled to priority over common stock if the company liquidates. Usually entitled to dividends at a specified rate - when declared by the Board of Directors and before payment of a dividend on the common stock - depending upon the terms of the issue.

    Premium - The amount by which a bond or preferred stock may sell above its par value. For options, the price that the buyer pays the writer for an option contract ("option premium" is synonymous with "the price of an option"). May refer, also, to redemption price of a bond or preferred stock if it is higher than face value.

    Price-Earnings Ratio - A popular way to compare stocks selling at various price levels. The PE ratio is the price of a share of stock divided by earnings per share for a twelve-month period. For example, a stock selling for $50 a share and earning $5 a share is said to be selling at a price-earnings ratio of 10.

    Primary Distribution - Also called primary or public offering. The original sale of a company’s securities.

    Prime Rate - The lowest interest rate charged by commercial banks to their most credit-worthy customers; other interest rates, such as personal, automobile, commercial and financing loans are often pegged to the prime.

    Principal - The person for whom a broker executes an order, or dealers buying or selling for their own accounts. The term "principal" may al

    Planning Your Postcard Marketing Campaign
    Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?2. To whom are you going to be mailing these cards? Which begs another question: who's on your mailing list? Now, you may be saying, "Martha, how can you ask such a thing? I don't even have a mailing list!"Okay, you don't have a proper list quite yet, but do you know anyone? I mean, do you have any friends, family, colleagues, former classmates, former coworkers, military buddies, or neighbors? I'll bet you do.Now, all you need to do is get their names, addresses and other pertinent info into a database program like Act!, Capstralia Contact Expert, Microsoft Excel, Goldmine or Microsoft Outlook. There. Now you have yourself a mailing list.And, furthermore, you have the best kind of mailing list there is, because it's made up of people you know. They're going to be much more interested in what you have to offer than a list that's made up of a bunch of strangers.Your list of people who know you may well do a lot of business with you. Or your list folks may send you business. Mine sure do!
    The ever increasing number of investment products and financial services in the marketplace today can be confusing. We have put together this glossary of financial definitions designed to help you understand some of the more common investment and financial terms you may encounter. Your financial advisor can explain these terms more completely and discuss with you those which are relevant to your situation.

    Legal List - A list of investments selected by various states in which certain institutions and fiduciaries, such as insurance companies and banks, may invest. Legal lists are often restricted to high quality securities meeting certain specifications.

    Leverage - The effect on a company when the company has bonds, preferred stock, or both outstanding. Example: If the earnings of a company with 1,000,000 common shares increases from $1,000,000 to $1,500,000 - earnings per share would go up from $1 to $1.50, or an increase of 50 percent. But if earnings of a company that had to pay $500,000 in bond interest increased that much - earnings per common share would jump from 50 cents to $1 a share, or 100 percent.

    Liabilities - All the claims against a corporation. Liabilities include accounts, wages, and salaries payable; dividends declared payable; accrued taxes payable; fixed or long-term liabilities, such as mortgage bonds, debentures and bank loans.

    Limit, Limited Order, or Limited Price Order - An order to buy or sell a stated amount of a security at a specified price, or at a better price, if obtainable after the order is represented in the trading crowd.

    Liquidation - The process of converting securities or other property into cash. The dissolution of a company, with cash remaining after sale of its assets and payment of all indebtedness being distributed to the shareholders.

    Liquidity - The ability of the market in a particular security to absorb a reasonable amount of buying or selling at reasonable price changes. Liquidity is one of the most important characteristics of a good market.

    Listed Stock - The stock of a company that is traded on a securities exchange.

    Load - The portion of the offering price of shares of open-end investment companies in excess of the value of the underlying assets. Covers sales commissions and all other costs of distribution. The load is usually incurred only on purchase, there being, in most cases, no charge when the shares are sold (redeemed).

    Locked In - Investors are said to be locked in when they have profit on a security they own but do not sell because their profit would immediately become subject to the capital gains tax.

    Long - Signifies ownership of securities. "I am long 100 U.S. Steel" means the speaker owns 100 shares.

    Manipulation - An illegal operation. Buying or selling a security for the purpose of creating false or misleading appearance of active trading or for the purpose of raising or depressing the price to induce purchase or sale by others.

    Margin - The amount paid by the customer when using a broker's credit to buy or sell a security. Under Federal Reserve regulations, the initial margin requirement since 1945 has ranged from the current rate of 50 percent of the purchase price up to 100 percent.

    Margin Call - A demand upon a customer to put up money or securities with the broker. The call is made when a purchase is made; also if a customer's account declines below a minimum standard set by the Exchange or by the firm.

    Market Order - An order to buy or sell a stated amount of a security at the most advantageous price obtainable after the order is represented in the trading crowd.

    Market Price - The last reported price at which the stock or bond sold, or the current quote.

    Maturity - The date on which a loan or bond comes due and is to be paid off.

    Member Corporation - A securities brokerage firm, organized as a corporation, with at least one member of the New York Stock Exchange who is an officer or employee of the corporation.

    Member Firm - A securities brokerage firm organized as a partnership and having at least one general partner or employee who is a member of the New York Stock Exchange.

    Member Organization - The term includes New York Stock Exchange member Firms and Member Corporations.

    Merger - Combination of two or more corporations.

    Money Market Fund - A mutual fund whose investments are in high-yield money market instruments such as federal securities, CDs and commercial paper. Its intent is to make such instruments, normally purchased in large denominations by institutions, available indirectly to individuals.

    Mortgage Bond - A bond secured by a mortgage on a property. The value of the property may or may not equal the value of the bonds issued against it.

    Municipal Bond - A bond issued by a state or a political subdivision, such as county, city, town or village. The term also designates bonds issued by state agencies and authorities. In general, interest paid on municipal bonds is exempt from federal income taxes and state and local taxes within the state of issue.

    Naked Option - An option position that is not offset by an equal and opposite position in the underlying security.

    NASD - The National Association of Securities Dealers, an association of brokers and dealers in the over-the-counter securities business.

    NASDAQ - An automated information network that provides brokers and dealers with price quotations on securities traded over-the-counter. NASDAQ is an acronym for National Association of Securities Dealers Automated Quotations.

    Negotiable - Refers to a security, title to which is transferable by delivery.

    Net Asset Value - Usually used in connection with investment companies to mean net asset value per share. An investment company computes its assets daily, or even twice daily, by totaling the market value of all securities owned. All liabilities are deducted, and the balance divided by the number of share outstanding. The resulting figure is the net asset value per share.

    Net Change - The change in the price of a security from the closing price on one day to the closing price on the next day on which the stock is traded. The net change is ordinarily the last figure in the newspaper stock price list. The mark +1 1/8 means up $1.125 a share from the last sale on the previous day the stock traded.

    New Issue - A stock or bond sold by a corporation for the first time. Proceeds may be used to retire outstanding securities of the company, for new plant or equipment, for additional working capital, or to acquire a public ownership interest in the company for private owners.

    New York Futures Exchange (NYFE) - A subsidiary of the New York Stock Exchange devoted to the trading of futures products.

    New York Stock Exchange (NYSE) - The largest organized securities market in the United States, founded in 1792. The Exchange itself does not buy, sell, own, or set the prices of securities traded there. The prices are determined by public supply and demand. The Exchange is a not-for-profit corporation of 1,366 individual members, governed by a Board of Directors consisting of 10 public representatives, 10 Exchange members or allied members and a full-time chairman, executive vice chairman and president.

    Non-cumulative - A type of preferred stock on which unpaid dividends do not accrue. Omitted dividends are, as a rule, gone forever.

    NYSE Composite Index - The composite index covering price movements of all common stocks listed on the New York Stock Exchange. It is based on the close of the market December 31, 1965 as 50.00 and is weighted according to the number of shares listed for each issue. The index is computed continuously and printed on the ticker tape. Point changes in the index are converted to dollars and cents so as to provide a meaningful measure of changes in the average price of listed stocks. The composite index is supplemented by separate indexes for four industry groups: industrial, transportation, utility and finance.

    Odd Lot - An amount of stock less than the established 100-share unit.

    Off-Board - This term may refer to transactions over-the-counter in unlisted securities or to a transaction of listed shares that is not executed on a national securities exchange.

    Offer - The price at which a person is ready to sell. Opposed to bid, the price at which one is ready to buy.

    Open Interest - In options and futures trading, the number of outstanding option contracts, at a given point in time, which have not been exercised and have not yet reached expiration.

    Option - A right to buy (call) or sell (put) a fixed amount of a given stock at a specified price within a limited period of time. The purchaser hopes that the stock's price will go up (a call) or down (a put) by an amount sufficient to provide a profit when the option is sold. If the stock price holds steady or moves in the opposite direction, the price paid for the option is lost entirely. There are several other types of options available to the public but these are basically combinations of puts and calls. Individuals may write (sell) as well as purchase options. Options are also traded on stock indexes, futures, and debt instruments.

    Overbought - An opinion as to price levels. May refer to a security that has had a sharp rise or to the market as a whole after a period of vigorous buying which, it may be argued, has left prices "too high."

    Oversold - The reverse of overbought. A single security or a market which, it is believed, has declined to an unreasonable level.

    Over-The-Counter - A market for securities made up of securities dealers who may or may not be members of a securities exchange. The over-the-counter market is conducted over the telephone and deals mainly with stocks of companies without sufficient shares, stockholders, or earnings to warrant listing on an exchange. Over-the-counter dealers may act either as principals or as brokers for customers. The over-the-counter market is the principal market for bonds of all types.

    Paper Profit (Loss) - An unrealized profit or loss on a security still held. Paper profits and losses become realized only when the security is sold.

    Par - In the case of a common share, par means a dollar amount assigned to the share by the company's charter. Par value may also be used to compute the dollar amount of common shares on the balance sheet. Par value has little relationship to the market value of common stock. Many companies issue no-par stock but give a stated per share value on the balance sheet. In the case of preferred stocks it signifies the dollar value upon which dividends are figured. With bonds, par value is the face amount, usually $1,000.

    Participating Preferred - A preferred stock, that is entitled to its stated dividend and, also, to additional dividends on a specified basis upon payment of dividends on the common stock.

    Passed Dividend - Omission of a regular or scheduled dividend.

    Penny Stocks - Low-priced issues, often highly speculative, selling at less than $1 a share. Frequently used as a term of disparagement, although some penny stocks have developed into investment caliber issues.

    Point - In the case of shares of stock, a point means $1. If ABC shares rise 3 points, each share has risen $3. In the case of bonds a point means $10, since a bond is quoted as a percentage of $1,000. A bond that rises 3 points gains 3 percent in $1,000, or $30 in value. An advance from 87 to 90 would mean an advance in dollar value from $870 to $900. In the case of market averages, the word point means merely that and no more. If, for example, the NYSE Composite Index rises from 90.25 to 91.25, it has risen a point. A point in this index, however, is not equivalent to $1.

    Portfolio - Holdings of securities by an individual or institution. A portfolio may contain bonds, preferred stocks, common stocks and other securities.

    Preferred Stock - A class of stock with a claim on the company's earnings before payment may be made on the common stock and usually entitled to priority over common stock if the company liquidates. Usually entitled to dividends at a specified rate - when declared by the Board of Directors and before payment of a dividend on the common stock - depending upon the terms of the issue.

    Premium - The amount by which a bond or preferred stock may sell above its par value. For options, the price that the buyer pays the writer for an option contract ("option premium" is synonymous with "the price of an option"). May refer, also, to redemption price of a bond or preferred stock if it is higher than face value.

    Price-Earnings Ratio - A popular way to compare stocks selling at various price levels. The PE ratio is the price of a share of stock divided by earnings per share for a twelve-month period. For example, a stock selling for $50 a share and earning $5 a share is said to be selling at a price-earnings ratio of 10.

    Primary Distribution - Also called primary or public offering. The original sale of a company’s securities.

    Prime Rate - The lowest interest rate charged by commercial banks to their most credit-worthy customers; other interest rates, such as personal, automobile, commercial and financing loans are often pegged to the prime.

    Principal - The person for whom a broker executes an order, or dealers buying or selling for their own accounts. The term "principal" may als

    Don't forget the SEO!
    Okay, so you have decided to commission a web site to be built. Maybe this is a 'brochure' type website to compliment your existing business, or it could be an ecommerce website which is an entirely new business. You have spent some time looking for a web design company that can meet your requirements (and budget) and have planned the site down to the very last detail.You may have spent hundreds or thousands of pounds on the design, photos, hosting, and you might end up with the best looking website of the Internet, but if you have not taken into account search engine optimisation then it will most probably spell disaster for you and your business.Search engine optimisation is, in our opinion, one of (if not the most) important consideration when creating a new web site. In our experience it usually the part that most people neglect too!The logic behind this statement is quite simple. What is the point of having an amazing website, selling / advertising your amazing products if nobody knows about it and can't find it?How many times have you searched for something on the Internet and found websites in the top listings on search engines that look like they were designed by an amateur? It happens all the time, however you can be certain that these are the websites that are making money on the Internet.The principle of making money through a website on the Internet is simple really:Have a good product at a competitive priceHave a website that is easy for customers to make a purchase throughAttract as many potential customers to the site as you canIf we assume the first 2 points have been taken care of, the next step is attracting potential customers / clients. Anybody who has run a business before will tell you that traditional marketing methods are extremely expensive. Magazine adverts can cost hundreds of pounds with no guarantee of anything bac
    . Steel" means the speaker owns 100 shares.

    Manipulation - An illegal operation. Buying or selling a security for the purpose of creating false or misleading appearance of active trading or for the purpose of raising or depressing the price to induce purchase or sale by others.

    Margin - The amount paid by the customer when using a broker's credit to buy or sell a security. Under Federal Reserve regulations, the initial margin requirement since 1945 has ranged from the current rate of 50 percent of the purchase price up to 100 percent.

    Margin Call - A demand upon a customer to put up money or securities with the broker. The call is made when a purchase is made; also if a customer's account declines below a minimum standard set by the Exchange or by the firm.

    Market Order - An order to buy or sell a stated amount of a security at the most advantageous price obtainable after the order is represented in the trading crowd.

    Market Price - The last reported price at which the stock or bond sold, or the current quote.

    Maturity - The date on which a loan or bond comes due and is to be paid off.

    Member Corporation - A securities brokerage firm, organized as a corporation, with at least one member of the New York Stock Exchange who is an officer or employee of the corporation.

    Member Firm - A securities brokerage firm organized as a partnership and having at least one general partner or employee who is a member of the New York Stock Exchange.

    Member Organization - The term includes New York Stock Exchange member Firms and Member Corporations.

    Merger - Combination of two or more corporations.

    Money Market Fund - A mutual fund whose investments are in high-yield money market instruments such as federal securities, CDs and commercial paper. Its intent is to make such instruments, normally purchased in large denominations by institutions, available indirectly to individuals.

    Mortgage Bond - A bond secured by a mortgage on a property. The value of the property may or may not equal the value of the bonds issued against it.

    Municipal Bond - A bond issued by a state or a political subdivision, such as county, city, town or village. The term also designates bonds issued by state agencies and authorities. In general, interest paid on municipal bonds is exempt from federal income taxes and state and local taxes within the state of issue.

    Naked Option - An option position that is not offset by an equal and opposite position in the underlying security.

    NASD - The National Association of Securities Dealers, an association of brokers and dealers in the over-the-counter securities business.

    NASDAQ - An automated information network that provides brokers and dealers with price quotations on securities traded over-the-counter. NASDAQ is an acronym for National Association of Securities Dealers Automated Quotations.

    Negotiable - Refers to a security, title to which is transferable by delivery.

    Net Asset Value - Usually used in connection with investment companies to mean net asset value per share. An investment company computes its assets daily, or even twice daily, by totaling the market value of all securities owned. All liabilities are deducted, and the balance divided by the number of share outstanding. The resulting figure is the net asset value per share.

    Net Change - The change in the price of a security from the closing price on one day to the closing price on the next day on which the stock is traded. The net change is ordinarily the last figure in the newspaper stock price list. The mark +1 1/8 means up $1.125 a share from the last sale on the previous day the stock traded.

    New Issue - A stock or bond sold by a corporation for the first time. Proceeds may be used to retire outstanding securities of the company, for new plant or equipment, for additional working capital, or to acquire a public ownership interest in the company for private owners.

    New York Futures Exchange (NYFE) - A subsidiary of the New York Stock Exchange devoted to the trading of futures products.

    New York Stock Exchange (NYSE) - The largest organized securities market in the United States, founded in 1792. The Exchange itself does not buy, sell, own, or set the prices of securities traded there. The prices are determined by public supply and demand. The Exchange is a not-for-profit corporation of 1,366 individual members, governed by a Board of Directors consisting of 10 public representatives, 10 Exchange members or allied members and a full-time chairman, executive vice chairman and president.

    Non-cumulative - A type of preferred stock on which unpaid dividends do not accrue. Omitted dividends are, as a rule, gone forever.

    NYSE Composite Index - The composite index covering price movements of all common stocks listed on the New York Stock Exchange. It is based on the close of the market December 31, 1965 as 50.00 and is weighted according to the number of shares listed for each issue. The index is computed continuously and printed on the ticker tape. Point changes in the index are converted to dollars and cents so as to provide a meaningful measure of changes in the average price of listed stocks. The composite index is supplemented by separate indexes for four industry groups: industrial, transportation, utility and finance.

    Odd Lot - An amount of stock less than the established 100-share unit.

    Off-Board - This term may refer to transactions over-the-counter in unlisted securities or to a transaction of listed shares that is not executed on a national securities exchange.

    Offer - The price at which a person is ready to sell. Opposed to bid, the price at which one is ready to buy.

    Open Interest - In options and futures trading, the number of outstanding option contracts, at a given point in time, which have not been exercised and have not yet reached expiration.

    Option - A right to buy (call) or sell (put) a fixed amount of a given stock at a specified price within a limited period of time. The purchaser hopes that the stock's price will go up (a call) or down (a put) by an amount sufficient to provide a profit when the option is sold. If the stock price holds steady or moves in the opposite direction, the price paid for the option is lost entirely. There are several other types of options available to the public but these are basically combinations of puts and calls. Individuals may write (sell) as well as purchase options. Options are also traded on stock indexes, futures, and debt instruments.

    Overbought - An opinion as to price levels. May refer to a security that has had a sharp rise or to the market as a whole after a period of vigorous buying which, it may be argued, has left prices "too high."

    Oversold - The reverse of overbought. A single security or a market which, it is believed, has declined to an unreasonable level.

    Over-The-Counter - A market for securities made up of securities dealers who may or may not be members of a securities exchange. The over-the-counter market is conducted over the telephone and deals mainly with stocks of companies without sufficient shares, stockholders, or earnings to warrant listing on an exchange. Over-the-counter dealers may act either as principals or as brokers for customers. The over-the-counter market is the principal market for bonds of all types.

    Paper Profit (Loss) - An unrealized profit or loss on a security still held. Paper profits and losses become realized only when the security is sold.

    Par - In the case of a common share, par means a dollar amount assigned to the share by the company's charter. Par value may also be used to compute the dollar amount of common shares on the balance sheet. Par value has little relationship to the market value of common stock. Many companies issue no-par stock but give a stated per share value on the balance sheet. In the case of preferred stocks it signifies the dollar value upon which dividends are figured. With bonds, par value is the face amount, usually $1,000.

    Participating Preferred - A preferred stock, that is entitled to its stated dividend and, also, to additional dividends on a specified basis upon payment of dividends on the common stock.

    Passed Dividend - Omission of a regular or scheduled dividend.

    Penny Stocks - Low-priced issues, often highly speculative, selling at less than $1 a share. Frequently used as a term of disparagement, although some penny stocks have developed into investment caliber issues.

    Point - In the case of shares of stock, a point means $1. If ABC shares rise 3 points, each share has risen $3. In the case of bonds a point means $10, since a bond is quoted as a percentage of $1,000. A bond that rises 3 points gains 3 percent in $1,000, or $30 in value. An advance from 87 to 90 would mean an advance in dollar value from $870 to $900. In the case of market averages, the word point means merely that and no more. If, for example, the NYSE Composite Index rises from 90.25 to 91.25, it has risen a point. A point in this index, however, is not equivalent to $1.

    Portfolio - Holdings of securities by an individual or institution. A portfolio may contain bonds, preferred stocks, common stocks and other securities.

    Preferred Stock - A class of stock with a claim on the company's earnings before payment may be made on the common stock and usually entitled to priority over common stock if the company liquidates. Usually entitled to dividends at a specified rate - when declared by the Board of Directors and before payment of a dividend on the common stock - depending upon the terms of the issue.

    Premium - The amount by which a bond or preferred stock may sell above its par value. For options, the price that the buyer pays the writer for an option contract ("option premium" is synonymous with "the price of an option"). May refer, also, to redemption price of a bond or preferred stock if it is higher than face value.

    Price-Earnings Ratio - A popular way to compare stocks selling at various price levels. The PE ratio is the price of a share of stock divided by earnings per share for a twelve-month period. For example, a stock selling for $50 a share and earning $5 a share is said to be selling at a price-earnings ratio of 10.

    Primary Distribution - Also called primary or public offering. The original sale of a company’s securities.

    Prime Rate - The lowest interest rate charged by commercial banks to their most credit-worthy customers; other interest rates, such as personal, automobile, commercial and financing loans are often pegged to the prime.

    Principal - The person for whom a broker executes an order, or dealers buying or selling for their own accounts. The term "principal" may al

    Urban Wear Trends Mean Retail Profits
    The urban wear market is picking up steam, as its appeal spreads beyond the confines of the urban market.Spreading due to the popularity of rap music, rap inspired video games, and films featuring rap artists, the urban wear market has been steadily rising.Many retailers have been trying to increase their sales by tapping into this lucrative market.While the urban wear market does present many compelling opportunities to make money, retailers need to be aware of the fickle nature of the market.For instance, brands gain and lose their popularity in relation to the level of popularity of the rap performers that market the brand.In other words, for a retailer to carefully decide which urban brands to stock, he needs to keep track of the popularity of the musicians who wear and promote the clothing.By reading hip hop magazines, and following media reports, retailers can gage which urban brands are experiencing demand, and which are experiencing a diminishing level of popularity.For example, when 50 Cent, a well known rap artist, appeared in a major film his clothing line experienced a strong level of demand.On the flip side, FUBU saw a strong drop in demand for its clothing line due to the lack of a popular rap musician promoting its clothing line.Other brands such as Ecko have been more aggressive in developing lines inspired by well known rappers, as they did with 50 Cent.But all of this can be meaningless to a retailer unless he knows which rappers are considered to be in the spotlight.The best way to conduct this research is through an ongoing online search using news sources and rap related forums.
    information network that provides brokers and dealers with price quotations on securities traded over-the-counter. NASDAQ is an acronym for National Association of Securities Dealers Automated Quotations.

    Negotiable - Refers to a security, title to which is transferable by delivery.

    Net Asset Value - Usually used in connection with investment companies to mean net asset value per share. An investment company computes its assets daily, or even twice daily, by totaling the market value of all securities owned. All liabilities are deducted, and the balance divided by the number of share outstanding. The resulting figure is the net asset value per share.

    Net Change - The change in the price of a security from the closing price on one day to the closing price on the next day on which the stock is traded. The net change is ordinarily the last figure in the newspaper stock price list. The mark +1 1/8 means up $1.125 a share from the last sale on the previous day the stock traded.

    New Issue - A stock or bond sold by a corporation for the first time. Proceeds may be used to retire outstanding securities of the company, for new plant or equipment, for additional working capital, or to acquire a public ownership interest in the company for private owners.

    New York Futures Exchange (NYFE) - A subsidiary of the New York Stock Exchange devoted to the trading of futures products.

    New York Stock Exchange (NYSE) - The largest organized securities market in the United States, founded in 1792. The Exchange itself does not buy, sell, own, or set the prices of securities traded there. The prices are determined by public supply and demand. The Exchange is a not-for-profit corporation of 1,366 individual members, governed by a Board of Directors consisting of 10 public representatives, 10 Exchange members or allied members and a full-time chairman, executive vice chairman and president.

    Non-cumulative - A type of preferred stock on which unpaid dividends do not accrue. Omitted dividends are, as a rule, gone forever.

    NYSE Composite Index - The composite index covering price movements of all common stocks listed on the New York Stock Exchange. It is based on the close of the market December 31, 1965 as 50.00 and is weighted according to the number of shares listed for each issue. The index is computed continuously and printed on the ticker tape. Point changes in the index are converted to dollars and cents so as to provide a meaningful measure of changes in the average price of listed stocks. The composite index is supplemented by separate indexes for four industry groups: industrial, transportation, utility and finance.

    Odd Lot - An amount of stock less than the established 100-share unit.

    Off-Board - This term may refer to transactions over-the-counter in unlisted securities or to a transaction of listed shares that is not executed on a national securities exchange.

    Offer - The price at which a person is ready to sell. Opposed to bid, the price at which one is ready to buy.

    Open Interest - In options and futures trading, the number of outstanding option contracts, at a given point in time, which have not been exercised and have not yet reached expiration.

    Option - A right to buy (call) or sell (put) a fixed amount of a given stock at a specified price within a limited period of time. The purchaser hopes that the stock's price will go up (a call) or down (a put) by an amount sufficient to provide a profit when the option is sold. If the stock price holds steady or moves in the opposite direction, the price paid for the option is lost entirely. There are several other types of options available to the public but these are basically combinations of puts and calls. Individuals may write (sell) as well as purchase options. Options are also traded on stock indexes, futures, and debt instruments.

    Overbought - An opinion as to price levels. May refer to a security that has had a sharp rise or to the market as a whole after a period of vigorous buying which, it may be argued, has left prices "too high."

    Oversold - The reverse of overbought. A single security or a market which, it is believed, has declined to an unreasonable level.

    Over-The-Counter - A market for securities made up of securities dealers who may or may not be members of a securities exchange. The over-the-counter market is conducted over the telephone and deals mainly with stocks of companies without sufficient shares, stockholders, or earnings to warrant listing on an exchange. Over-the-counter dealers may act either as principals or as brokers for customers. The over-the-counter market is the principal market for bonds of all types.

    Paper Profit (Loss) - An unrealized profit or loss on a security still held. Paper profits and losses become realized only when the security is sold.

    Par - In the case of a common share, par means a dollar amount assigned to the share by the company's charter. Par value may also be used to compute the dollar amount of common shares on the balance sheet. Par value has little relationship to the market value of common stock. Many companies issue no-par stock but give a stated per share value on the balance sheet. In the case of preferred stocks it signifies the dollar value upon which dividends are figured. With bonds, par value is the face amount, usually $1,000.

    Participating Preferred - A preferred stock, that is entitled to its stated dividend and, also, to additional dividends on a specified basis upon payment of dividends on the common stock.

    Passed Dividend - Omission of a regular or scheduled dividend.

    Penny Stocks - Low-priced issues, often highly speculative, selling at less than $1 a share. Frequently used as a term of disparagement, although some penny stocks have developed into investment caliber issues.

    Point - In the case of shares of stock, a point means $1. If ABC shares rise 3 points, each share has risen $3. In the case of bonds a point means $10, since a bond is quoted as a percentage of $1,000. A bond that rises 3 points gains 3 percent in $1,000, or $30 in value. An advance from 87 to 90 would mean an advance in dollar value from $870 to $900. In the case of market averages, the word point means merely that and no more. If, for example, the NYSE Composite Index rises from 90.25 to 91.25, it has risen a point. A point in this index, however, is not equivalent to $1.

    Portfolio - Holdings of securities by an individual or institution. A portfolio may contain bonds, preferred stocks, common stocks and other securities.

    Preferred Stock - A class of stock with a claim on the company's earnings before payment may be made on the common stock and usually entitled to priority over common stock if the company liquidates. Usually entitled to dividends at a specified rate - when declared by the Board of Directors and before payment of a dividend on the common stock - depending upon the terms of the issue.

    Premium - The amount by which a bond or preferred stock may sell above its par value. For options, the price that the buyer pays the writer for an option contract ("option premium" is synonymous with "the price of an option"). May refer, also, to redemption price of a bond or preferred stock if it is higher than face value.

    Price-Earnings Ratio - A popular way to compare stocks selling at various price levels. The PE ratio is the price of a share of stock divided by earnings per share for a twelve-month period. For example, a stock selling for $50 a share and earning $5 a share is said to be selling at a price-earnings ratio of 10.

    Primary Distribution - Also called primary or public offering. The original sale of a company’s securities.

    Prime Rate - The lowest interest rate charged by commercial banks to their most credit-worthy customers; other interest rates, such as personal, automobile, commercial and financing loans are often pegged to the prime.

    Principal - The person for whom a broker executes an order, or dealers buying or selling for their own accounts. The term "principal" may al

    Inform vs. Excite
    excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn’t do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you won’t sell your product. So, how do you excite your prospect? Start by acknowledging that your prospect isn’t just a prospect. She’s a person with emotions who doesn’t respond with just her head. She responds with her heart, soul, and funny bone. As a marketer, you must tap into the right emotional and psychological nerve that gets your prospect excited.For example, when Canon wants to sell its new camera to families, they’ll tout its high-tech features, but that’s not ultimately how they’ll sell it. They’ll sell it by associating those features with the things that we, as humans, care about ... a child’s first steps, a great vacation, or a 90th birthday celebration. When Chrysler targets NFL-watching guys with a spot for its new sports car, there’s a reason they use quick cuts, heavy-metal music, and mention it goes 150 mph. Will you drive 150 mph? Doubtful. Does that still excite the macho male libido? Absolutely.Follis Fact #5 If you want’em excited about your product, you’d better get’em excited about your marketing.My agency once created a campaign that got people so excited, they took to the streets. The client, Daffy’s, was an off-price fashion retailer. Our outdoor ad read:If you're paying over $100 for a dress shirt, may we suggest a jacket to go with it?(The visual was a straight jacket.)Everyone who saw the ad loved it. Well, almost. Shortly after the campaign broke, an organization called The Alliance for the Mental
    s than the established 100-share unit.

    Off-Board - This term may refer to transactions over-the-counter in unlisted securities or to a transaction of listed shares that is not executed on a national securities exchange.

    Offer - The price at which a person is ready to sell. Opposed to bid, the price at which one is ready to buy.

    Open Interest - In options and futures trading, the number of outstanding option contracts, at a given point in time, which have not been exercised and have not yet reached expiration.

    Option - A right to buy (call) or sell (put) a fixed amount of a given stock at a specified price within a limited period of time. The purchaser hopes that the stock's price will go up (a call) or down (a put) by an amount sufficient to provide a profit when the option is sold. If the stock price holds steady or moves in the opposite direction, the price paid for the option is lost entirely. There are several other types of options available to the public but these are basically combinations of puts and calls. Individuals may write (sell) as well as purchase options. Options are also traded on stock indexes, futures, and debt instruments.

    Overbought - An opinion as to price levels. May refer to a security that has had a sharp rise or to the market as a whole after a period of vigorous buying which, it may be argued, has left prices "too high."

    Oversold - The reverse of overbought. A single security or a market which, it is believed, has declined to an unreasonable level.

    Over-The-Counter - A market for securities made up of securities dealers who may or may not be members of a securities exchange. The over-the-counter market is conducted over the telephone and deals mainly with stocks of companies without sufficient shares, stockholders, or earnings to warrant listing on an exchange. Over-the-counter dealers may act either as principals or as brokers for customers. The over-the-counter market is the principal market for bonds of all types.

    Paper Profit (Loss) - An unrealized profit or loss on a security still held. Paper profits and losses become realized only when the security is sold.

    Par - In the case of a common share, par means a dollar amount assigned to the share by the company's charter. Par value may also be used to compute the dollar amount of common shares on the balance sheet. Par value has little relationship to the market value of common stock. Many companies issue no-par stock but give a stated per share value on the balance sheet. In the case of preferred stocks it signifies the dollar value upon which dividends are figured. With bonds, par value is the face amount, usually $1,000.

    Participating Preferred - A preferred stock, that is entitled to its stated dividend and, also, to additional dividends on a specified basis upon payment of dividends on the common stock.

    Passed Dividend - Omission of a regular or scheduled dividend.

    Penny Stocks - Low-priced issues, often highly speculative, selling at less than $1 a share. Frequently used as a term of disparagement, although some penny stocks have developed into investment caliber issues.

    Point - In the case of shares of stock, a point means $1. If ABC shares rise 3 points, each share has risen $3. In the case of bonds a point means $10, since a bond is quoted as a percentage of $1,000. A bond that rises 3 points gains 3 percent in $1,000, or $30 in value. An advance from 87 to 90 would mean an advance in dollar value from $870 to $900. In the case of market averages, the word point means merely that and no more. If, for example, the NYSE Composite Index rises from 90.25 to 91.25, it has risen a point. A point in this index, however, is not equivalent to $1.

    Portfolio - Holdings of securities by an individual or institution. A portfolio may contain bonds, preferred stocks, common stocks and other securities.

    Preferred Stock - A class of stock with a claim on the company's earnings before payment may be made on the common stock and usually entitled to priority over common stock if the company liquidates. Usually entitled to dividends at a specified rate - when declared by the Board of Directors and before payment of a dividend on the common stock - depending upon the terms of the issue.

    Premium - The amount by which a bond or preferred stock may sell above its par value. For options, the price that the buyer pays the writer for an option contract ("option premium" is synonymous with "the price of an option"). May refer, also, to redemption price of a bond or preferred stock if it is higher than face value.

    Price-Earnings Ratio - A popular way to compare stocks selling at various price levels. The PE ratio is the price of a share of stock divided by earnings per share for a twelve-month period. For example, a stock selling for $50 a share and earning $5 a share is said to be selling at a price-earnings ratio of 10.

    Primary Distribution - Also called primary or public offering. The original sale of a company’s securities.

    Prime Rate - The lowest interest rate charged by commercial banks to their most credit-worthy customers; other interest rates, such as personal, automobile, commercial and financing loans are often pegged to the prime.

    Principal - The person for whom a broker executes an order, or dealers buying or selling for their own accounts. The term "principal" may al

    Creative Writing for Direct Sales Reps
    It's been said before, those in Direct Sales CAN write articles. It's true your target market is not those in business and writing business articles is not something that's going to benifit you. However, it's still possible to write articles that WILL benfit you and drive customers to your websites.This form of article writing will focus on just a handful of products. The idea is to take an offline product you sell, and get your reader to see, touch, taste, and smell it. Make them feel like they are holding it, trying it out. Just as if they were in the same room as you.Get as descriptive as possible, describing every tiny detail about the product. It's been proven that ebay auctions do better when more description is added, and the same applies to any product being sold online.Don't just stop at being descriptive though. The point here is not to write just a plain ad. You'll want to build a story or give your customer a reason to read this article. To give you an example, here is an article similar to this: http://www.soy-wax-candles.com/family-reunion.htmlThat particular article has the basis, but it could be better. It should go into more detail about the scents mentioned. The reader should feel like they are smelling the candle given the detailed description.It's not hard to write your own article such as this one. Try taking a product and writing a personal experience from one of your current customers, or within your family. Whatever you do, just get creative and descriptive!
    rred - A preferred stock, that is entitled to its stated dividend and, also, to additional dividends on a specified basis upon payment of dividends on the common stock.

    Passed Dividend - Omission of a regular or scheduled dividend.

    Penny Stocks - Low-priced issues, often highly speculative, selling at less than $1 a share. Frequently used as a term of disparagement, although some penny stocks have developed into investment caliber issues.

    Point - In the case of shares of stock, a point means $1. If ABC shares rise 3 points, each share has risen $3. In the case of bonds a point means $10, since a bond is quoted as a percentage of $1,000. A bond that rises 3 points gains 3 percent in $1,000, or $30 in value. An advance from 87 to 90 would mean an advance in dollar value from $870 to $900. In the case of market averages, the word point means merely that and no more. If, for example, the NYSE Composite Index rises from 90.25 to 91.25, it has risen a point. A point in this index, however, is not equivalent to $1.

    Portfolio - Holdings of securities by an individual or institution. A portfolio may contain bonds, preferred stocks, common stocks and other securities.

    Preferred Stock - A class of stock with a claim on the company's earnings before payment may be made on the common stock and usually entitled to priority over common stock if the company liquidates. Usually entitled to dividends at a specified rate - when declared by the Board of Directors and before payment of a dividend on the common stock - depending upon the terms of the issue.

    Premium - The amount by which a bond or preferred stock may sell above its par value. For options, the price that the buyer pays the writer for an option contract ("option premium" is synonymous with "the price of an option"). May refer, also, to redemption price of a bond or preferred stock if it is higher than face value.

    Price-Earnings Ratio - A popular way to compare stocks selling at various price levels. The PE ratio is the price of a share of stock divided by earnings per share for a twelve-month period. For example, a stock selling for $50 a share and earning $5 a share is said to be selling at a price-earnings ratio of 10.

    Primary Distribution - Also called primary or public offering. The original sale of a company’s securities.

    Prime Rate - The lowest interest rate charged by commercial banks to their most credit-worthy customers; other interest rates, such as personal, automobile, commercial and financing loans are often pegged to the prime.

    Principal - The person for whom a broker executes an order, or dealers buying or selling for their own accounts. The term "principal" may also refer to a person's capital or to the face amount of a bond.

    Profit-Taking - Selling stock which has appreciated in value since purchase, in order to realize the profit. The term is often used to explain a downturn in the market following a period of rising prices.

    Prospectus - The official selling circular that must be given to purchasers of new securities registered with the Securities and Exchange Commission. It highlights the much longer Registration Statement file with the Commission.

    Proxy - Written authorization given by a shareholder to someone else to represent him or her and vote his or her shares at a shareholders' meeting.

    Proxy Statement - Information given to stockholders in conjunction with the solicitation of proxies.

    Prudent Man Rule - An investment standard. In some states, the law requires that a fiduciary, such as a trustee, may invest the fund's money only in a list of securities designated by the state - the so-called legal list. In other states, the trustee may invest in a security if it is one that would be bought by a prudent person of discretion and intelligence, who is seeking a reasonable income and preservation of capital.

    Quote - The highest bid to buy and the lowest offer to sell a security in a given market at a given time. If you ask your broker for a "quote" on a stock, he or she may come back with something like "45 1/4 to 45 1/2." This means that $45.25 is the highest prices any buyer wanted to pay at the time the quote was given on the floor of the Exchange and that $45.50 was the lowest price that any seller would take at the same time.

    A complete listing of financial definitions can be found by visiting http://www.slave2work.com/articles/financialdefinitions.html

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