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    The Essential Tools Your NEW Internet Marketing Business Needs to become a Resounding Success
    Strategic Internet marketing and Website Promotion Services:Your success as an on line business owner/marketer largely depends on having all the right software and accessories installed on your web site so they bring in customers by the droves to buy your product and services.Without them, your traffic will either be non-existent or just be a trickle with little or no money coming in. This could depress you to the point that you abandon your site and lose confidence as an internet marketer--—and give up. The internet is a money maker. Do it right and you’ll laugh all the way to the bank.I am sure that you are not on line for your health or to get top ranking for your site or to boast to your friends and family of how good your site looks. You are on-line to make your fortune or even build an Internet Empire.So, what do you need to become a successful internet entrepreneur?You need to install these essential money making tools on your site so you can be rest assured that you can collect money 24/7. I call this the "Automatic Cash Flow Machine". It is sweet. Find web hosting companies that are reputable and can provide top class software and servic
    EBTS

    It's also important that you have some idea of your liabilities -- debts that still have to be repaid. Did you figure these payments in with your monthly expenses? If you are only counting the MINIMUM monthly payment, you will never pay your debts off. You may not be able to do it right now -- but after we get your budget in order, the goal is to pay at least DOUBLE the minimum amount on at least one of your liabilities each month. You should start with the credit card or loan that has the highest interest rate -- then tackle the next highest after the first debt is paid off. And if you can afford to pay more than double, go for it.

    Don't be lulled into a false sense of security by thinking, "Oh, it's just business debt." It's still debt, you are still paying ridiculously more than you should in interest, and it is still a drain on your company's finances. You aren't really free to start working on other financial goals until you know you are debt free.

    TALLY UP YOUR INCOME

    Do you really know how much you make? The tendency is to quote your HOURLY RATE -- it sounds pretty impressive to say, "I make $60 an hour." But after taxes and Social Security and any other items that are deducted from your check, what are you actually bringing home? And then consider all of the hours you put into running your business that aren't BILLABLE -- time spent marketing and handling administrative duties and driving back and attending professio

    Being On-line Connects Us Off-line
    Pew Internet & American Life Project has studied the ‘dreadful’ way the Internet isolates people from their friends and family. They’ve found not only does it not cut us off from our friends, it actually increases connectedness. ‘Rather than conflicting with people’s community ties, we find that the Internet fits seamlessly with in-person and phone encounters.’ They also report of ‘media multiplexity’, where people who connect on the Internet are more likely to see each other in person and talk on the phone.http://www.pewInternet.org/reports.asp also report a few things I’ve noticed but without thinking about too much. The Internet and cellular phones link individuals more than buildings. If I visit someone at home or talk to them using a phone landline, I reach a house. If I email or call a cellular phone, I am contacting an individual wherever they are.Another result of Internet connectedness are the positive effects of the wider social network cultivated by this new medium. This wider network gives people access to a greater range of people when dealing with serious life events. A few times I’ve seen some
    Budgeting -- ooh, what a scary word! If you want to frighten someone whose business finances are out of control, suggest that they tally up their expenses on a piece of paper. We all understand the value of such an exercise, but when it comes to the practicality of putting a budget together, we get cold feet. Budgeting doesn't have to be so painful, when you have a systematic series of steps to follow.

    SET YOUR FINANCIAL GOALS

    As with any other area of your life, it's pointless to start down a financial path for your company if you don't you have some idea of where you want to end up. What is your REASON for creating a budget? Do you want to pay off your business debts? Make sure you aren't wasting money on unproductive marketing efforts and other unnecessary expenses? Actually develop a cash reserve for running your company? Make a list of your financial goals for the next 6 months, year, 5 years, 10, 25 -- all the way through to retirement from your business. And don't spend a lot of time worrying about FEASIBILITY -- if your goal is to be debt free in a year, don't think about all of the reasons why you won't be able to make it by that deadline. Just remember, where there's a will, there's a way!

    CREATE THE SHEET

    Start with either a sheet of legal paper -- or a spreadsheet program -- and create 12 columns. Label the top of each column with a MONTH of the year, from January to December (duh!) Each row on your sheet will represent a different business expense -- office supplies, networking lunches, printing, postage, advertising, etc. You'll have better luck remembering everything that you spend money on if you think according to CATEGORIES. "Marketing" would include business cards, brochures, your web site, and belonging to the Chamber of Commerce -- while "home office expense" might be divided into utilities, furniture, equipment, and extra property insurance.

    TRACK YOUR EXPENSES

    How can you know what steps you need to take to reach your goal until you know exactly where you are right now? Most of us don't have a clue where our money goes -- credit cards and ATM's make it easy for money to just slip through our fingers. And it's even easier to spend indiscriminately when you are able to justify expenses as a "tax deduction" -- without asking if they are even necessary!

    The first step is to create a list of STATIC EXPENSES -- things that cost the same amount every month, like rent on your office (or the portion of your household mortgage you count for your business), the monthly dues at your networking group, internet access, and your business loan payments. Now these expenses are not completely "static" in the strictest sense of the word. You can reduce your rent by finding a less expensive office arrangement -- and you could increase your loan payments to get rid of the debt faster. But for now, just itemize your regular monthly costs.

    Next, you want to evaluate your VARIABLE EXPENSES -- those costs that fluctuate from month to month. Office supplies, utilities, marketing expenses, and professional development all fall into this category. The great thing about variable expenses is that you control (at least to a certain extent) how much of your budget these items eat up. But some of these costs come in large and unexpected chunks -- like the purchase of a new computer or attending a big annual conference. So you might need to go through your last 12 months' credit card and bank statements to get a clear idea of how much daily life costs you. And don't forget about those expenses that are paid only intermittently -- like insurance. Tally each expense and divide the total by 12, to give you a clearer idea of how your costs spread out over a year's time.

    ROOT OUT MONEY LEAKS

    Now I guarantee that you will not remember every expense, no matter how hard you strain your brain! Think about all of the things that you buy throughout your week with business dollars, without really paying ATTENTION -- dinner out with a colleague before your professional association meeting, a coke at Office Depot as you a picking up some supplies, treating yourself to a more expensive hotel than you could normally afford on that business trip, just because the company is paying for it.

    And don't forget about the expenses you are racking up because of financial DISORGANIZATION -- interest charges on your credit card debt, late fees because you forgot to pay your insurance bill on time, overdraft charges because you didn't balance your checkbook. All of these fall into the category of UNCONSCIOUS spending. You just do it because it's a habit. And although you think that a dollar here or fifty cents there is insignificant, it can really add up.

    So for a month, record every PENNY that leaves your hand, in the form of a check or cash or a credit card transaction. This may sound like a huge challenge, but you can do it! Make it convenient -- stick a small pencil and notepad in your planner or designate a spot in your Palm to remind you to make a note every time you make a purchase.

    You will be stunned when you see where your money is really going! A friend of mine was shocked to see that she spends over $200 a month eating out between client appointments -- because she didn't get up early enough to make lunch before she left the house.

    What's your vice --making so many cell phone calls that you consistently go over your minutes and get hit with big charges? Buying the latest, sexiest, newest piece of technology that comes out -- even when your current gadgets would suffice? Subscribing to too many business magazines you never get around to reading? I'm not suggesting that you completely eliminate these habits -- just that you decide how often you can reasonably AFFORD to indulge and still reach your other financial goals.

    DON'T FORGET YOUR DEBTS

    It's also important that you have some idea of your liabilities -- debts that still have to be repaid. Did you figure these payments in with your monthly expenses? If you are only counting the MINIMUM monthly payment, you will never pay your debts off. You may not be able to do it right now -- but after we get your budget in order, the goal is to pay at least DOUBLE the minimum amount on at least one of your liabilities each month. You should start with the credit card or loan that has the highest interest rate -- then tackle the next highest after the first debt is paid off. And if you can afford to pay more than double, go for it.

    Don't be lulled into a false sense of security by thinking, "Oh, it's just business debt." It's still debt, you are still paying ridiculously more than you should in interest, and it is still a drain on your company's finances. You aren't really free to start working on other financial goals until you know you are debt free.

    TALLY UP YOUR INCOME

    Do you really know how much you make? The tendency is to quote your HOURLY RATE -- it sounds pretty impressive to say, "I make $60 an hour." But after taxes and Social Security and any other items that are deducted from your check, what are you actually bringing home? And then consider all of the hours you put into running your business that aren't BILLABLE -- time spent marketing and handling administrative duties and driving back and attending profession

    Career Success: Get Ahead of the Crowd
    Regardless of where you open your briefcase or palm pilot each day - at a large corporation, a small business or the end of your dining room table – the key to staying employable the rest of your life is your own creative action. The person who is going to be successful is not going to succeed just because of good work. That is a given. It is expected. Crafting your competitive advantage is what is going to get you ahead in these crazy, changing times. Pat attention to and practice the following three tactics to not only stay in the game but to get ahead of the crowd.Think Of Your Career As A Business. The business of career management is that---an independent business that you manage---even if you work for someone else. In this world of downsizing, restructuring, and mergers, you, not the company, must be in the driver’s seat of your career. Always think of yourself as self-employed.Ask yourself these tough but important questions: What business am I really in? What is my product line? What is the target market for my products? For example, if I am an accountant then, what is it that I really do that people will pay for? Can I list three features
    nt a different business expense -- office supplies, networking lunches, printing, postage, advertising, etc. You'll have better luck remembering everything that you spend money on if you think according to CATEGORIES. "Marketing" would include business cards, brochures, your web site, and belonging to the Chamber of Commerce -- while "home office expense" might be divided into utilities, furniture, equipment, and extra property insurance.

    TRACK YOUR EXPENSES

    How can you know what steps you need to take to reach your goal until you know exactly where you are right now? Most of us don't have a clue where our money goes -- credit cards and ATM's make it easy for money to just slip through our fingers. And it's even easier to spend indiscriminately when you are able to justify expenses as a "tax deduction" -- without asking if they are even necessary!

    The first step is to create a list of STATIC EXPENSES -- things that cost the same amount every month, like rent on your office (or the portion of your household mortgage you count for your business), the monthly dues at your networking group, internet access, and your business loan payments. Now these expenses are not completely "static" in the strictest sense of the word. You can reduce your rent by finding a less expensive office arrangement -- and you could increase your loan payments to get rid of the debt faster. But for now, just itemize your regular monthly costs.

    Next, you want to evaluate your VARIABLE EXPENSES -- those costs that fluctuate from month to month. Office supplies, utilities, marketing expenses, and professional development all fall into this category. The great thing about variable expenses is that you control (at least to a certain extent) how much of your budget these items eat up. But some of these costs come in large and unexpected chunks -- like the purchase of a new computer or attending a big annual conference. So you might need to go through your last 12 months' credit card and bank statements to get a clear idea of how much daily life costs you. And don't forget about those expenses that are paid only intermittently -- like insurance. Tally each expense and divide the total by 12, to give you a clearer idea of how your costs spread out over a year's time.

    ROOT OUT MONEY LEAKS

    Now I guarantee that you will not remember every expense, no matter how hard you strain your brain! Think about all of the things that you buy throughout your week with business dollars, without really paying ATTENTION -- dinner out with a colleague before your professional association meeting, a coke at Office Depot as you a picking up some supplies, treating yourself to a more expensive hotel than you could normally afford on that business trip, just because the company is paying for it.

    And don't forget about the expenses you are racking up because of financial DISORGANIZATION -- interest charges on your credit card debt, late fees because you forgot to pay your insurance bill on time, overdraft charges because you didn't balance your checkbook. All of these fall into the category of UNCONSCIOUS spending. You just do it because it's a habit. And although you think that a dollar here or fifty cents there is insignificant, it can really add up.

    So for a month, record every PENNY that leaves your hand, in the form of a check or cash or a credit card transaction. This may sound like a huge challenge, but you can do it! Make it convenient -- stick a small pencil and notepad in your planner or designate a spot in your Palm to remind you to make a note every time you make a purchase.

    You will be stunned when you see where your money is really going! A friend of mine was shocked to see that she spends over $200 a month eating out between client appointments -- because she didn't get up early enough to make lunch before she left the house.

    What's your vice --making so many cell phone calls that you consistently go over your minutes and get hit with big charges? Buying the latest, sexiest, newest piece of technology that comes out -- even when your current gadgets would suffice? Subscribing to too many business magazines you never get around to reading? I'm not suggesting that you completely eliminate these habits -- just that you decide how often you can reasonably AFFORD to indulge and still reach your other financial goals.

    DON'T FORGET YOUR DEBTS

    It's also important that you have some idea of your liabilities -- debts that still have to be repaid. Did you figure these payments in with your monthly expenses? If you are only counting the MINIMUM monthly payment, you will never pay your debts off. You may not be able to do it right now -- but after we get your budget in order, the goal is to pay at least DOUBLE the minimum amount on at least one of your liabilities each month. You should start with the credit card or loan that has the highest interest rate -- then tackle the next highest after the first debt is paid off. And if you can afford to pay more than double, go for it.

    Don't be lulled into a false sense of security by thinking, "Oh, it's just business debt." It's still debt, you are still paying ridiculously more than you should in interest, and it is still a drain on your company's finances. You aren't really free to start working on other financial goals until you know you are debt free.

    TALLY UP YOUR INCOME

    Do you really know how much you make? The tendency is to quote your HOURLY RATE -- it sounds pretty impressive to say, "I make $60 an hour." But after taxes and Social Security and any other items that are deducted from your check, what are you actually bringing home? And then consider all of the hours you put into running your business that aren't BILLABLE -- time spent marketing and handling administrative duties and driving back and attending professio

    Fire Your Inner Brat!
    Who runs your business -- you or your inner brat? Everyone has an inner brat. It's the part of us that's still a 2-year-old. It gets furious at the slightest inconvenience. It feels entitled to get what it wants when it wants, and it whines and complains when things don't go its way.Chances are this describes at least one of your clients or employees. It's always easier to spot someone else's inner brat than your own. But take a moment now to reflect on yourself and answer the following questions:* Do you frequently complain that something isn't fair?* Do you get angry at least once a day?* Do you hate at least one client or employee?* Are you convinced that the government, the economy or the competition is responsible for the lack of growth in your business?* Have you made bad decisions because you were upset?* Are you a spreader of gossip?* Do you frequently forget to follow through on things or return phone calls?If you answered yes to any of these questions, then your inner brat is your close business partner, like it or not. Your inner brat not only makes you miserable, it can also undermine the success of your business.
    to evaluate your VARIABLE EXPENSES -- those costs that fluctuate from month to month. Office supplies, utilities, marketing expenses, and professional development all fall into this category. The great thing about variable expenses is that you control (at least to a certain extent) how much of your budget these items eat up. But some of these costs come in large and unexpected chunks -- like the purchase of a new computer or attending a big annual conference. So you might need to go through your last 12 months' credit card and bank statements to get a clear idea of how much daily life costs you. And don't forget about those expenses that are paid only intermittently -- like insurance. Tally each expense and divide the total by 12, to give you a clearer idea of how your costs spread out over a year's time.

    ROOT OUT MONEY LEAKS

    Now I guarantee that you will not remember every expense, no matter how hard you strain your brain! Think about all of the things that you buy throughout your week with business dollars, without really paying ATTENTION -- dinner out with a colleague before your professional association meeting, a coke at Office Depot as you a picking up some supplies, treating yourself to a more expensive hotel than you could normally afford on that business trip, just because the company is paying for it.

    And don't forget about the expenses you are racking up because of financial DISORGANIZATION -- interest charges on your credit card debt, late fees because you forgot to pay your insurance bill on time, overdraft charges because you didn't balance your checkbook. All of these fall into the category of UNCONSCIOUS spending. You just do it because it's a habit. And although you think that a dollar here or fifty cents there is insignificant, it can really add up.

    So for a month, record every PENNY that leaves your hand, in the form of a check or cash or a credit card transaction. This may sound like a huge challenge, but you can do it! Make it convenient -- stick a small pencil and notepad in your planner or designate a spot in your Palm to remind you to make a note every time you make a purchase.

    You will be stunned when you see where your money is really going! A friend of mine was shocked to see that she spends over $200 a month eating out between client appointments -- because she didn't get up early enough to make lunch before she left the house.

    What's your vice --making so many cell phone calls that you consistently go over your minutes and get hit with big charges? Buying the latest, sexiest, newest piece of technology that comes out -- even when your current gadgets would suffice? Subscribing to too many business magazines you never get around to reading? I'm not suggesting that you completely eliminate these habits -- just that you decide how often you can reasonably AFFORD to indulge and still reach your other financial goals.

    DON'T FORGET YOUR DEBTS

    It's also important that you have some idea of your liabilities -- debts that still have to be repaid. Did you figure these payments in with your monthly expenses? If you are only counting the MINIMUM monthly payment, you will never pay your debts off. You may not be able to do it right now -- but after we get your budget in order, the goal is to pay at least DOUBLE the minimum amount on at least one of your liabilities each month. You should start with the credit card or loan that has the highest interest rate -- then tackle the next highest after the first debt is paid off. And if you can afford to pay more than double, go for it.

    Don't be lulled into a false sense of security by thinking, "Oh, it's just business debt." It's still debt, you are still paying ridiculously more than you should in interest, and it is still a drain on your company's finances. You aren't really free to start working on other financial goals until you know you are debt free.

    TALLY UP YOUR INCOME

    Do you really know how much you make? The tendency is to quote your HOURLY RATE -- it sounds pretty impressive to say, "I make $60 an hour." But after taxes and Social Security and any other items that are deducted from your check, what are you actually bringing home? And then consider all of the hours you put into running your business that aren't BILLABLE -- time spent marketing and handling administrative duties and driving back and attending professio

    4 Things You Should Never Do In Your Online Network Marketing Business
    Online anonymity is becoming less of an option due to searches and cross referencing. What we write impacts others. The following make my list for the top 4 marketing faux pas…1) Never bad mouth your competition. This can be sometimes difficult. We all know a jerk or two who might be in the same business as us, and it is hard to keep our opinions to ourselves. But not only do we waste good energy in a less than positive manner, what we are also doing may be illegal. So as the old adage goes, if you haven’t got something good to say….2) Never bad mouth your product. There is no perfect business or product in my opinion on the face of the planet, but concentrating on the positives rather than accentuating the negatives is good practice. This does not mean that you can not mention the negatives, but spend more time on the pros rather than the cons. You are representing your company and your product, if at all possible, be the best ambassador that you can be.3) Never fire sale your product to eliminate your competition. Discounts and special offers are part and parcel of marketing nowadays, but by reducing your price to a level where
    card debt, late fees because you forgot to pay your insurance bill on time, overdraft charges because you didn't balance your checkbook. All of these fall into the category of UNCONSCIOUS spending. You just do it because it's a habit. And although you think that a dollar here or fifty cents there is insignificant, it can really add up.

    So for a month, record every PENNY that leaves your hand, in the form of a check or cash or a credit card transaction. This may sound like a huge challenge, but you can do it! Make it convenient -- stick a small pencil and notepad in your planner or designate a spot in your Palm to remind you to make a note every time you make a purchase.

    You will be stunned when you see where your money is really going! A friend of mine was shocked to see that she spends over $200 a month eating out between client appointments -- because she didn't get up early enough to make lunch before she left the house.

    What's your vice --making so many cell phone calls that you consistently go over your minutes and get hit with big charges? Buying the latest, sexiest, newest piece of technology that comes out -- even when your current gadgets would suffice? Subscribing to too many business magazines you never get around to reading? I'm not suggesting that you completely eliminate these habits -- just that you decide how often you can reasonably AFFORD to indulge and still reach your other financial goals.

    DON'T FORGET YOUR DEBTS

    It's also important that you have some idea of your liabilities -- debts that still have to be repaid. Did you figure these payments in with your monthly expenses? If you are only counting the MINIMUM monthly payment, you will never pay your debts off. You may not be able to do it right now -- but after we get your budget in order, the goal is to pay at least DOUBLE the minimum amount on at least one of your liabilities each month. You should start with the credit card or loan that has the highest interest rate -- then tackle the next highest after the first debt is paid off. And if you can afford to pay more than double, go for it.

    Don't be lulled into a false sense of security by thinking, "Oh, it's just business debt." It's still debt, you are still paying ridiculously more than you should in interest, and it is still a drain on your company's finances. You aren't really free to start working on other financial goals until you know you are debt free.

    TALLY UP YOUR INCOME

    Do you really know how much you make? The tendency is to quote your HOURLY RATE -- it sounds pretty impressive to say, "I make $60 an hour." But after taxes and Social Security and any other items that are deducted from your check, what are you actually bringing home? And then consider all of the hours you put into running your business that aren't BILLABLE -- time spent marketing and handling administrative duties and driving back and attending professio

    Trade Show Give Away
    A trade shows give away is a great ways to generate sales leads. At a trade show you find so many people who are interested in your product and just waiting for someone to catch their attention so they can buy it. People attend trade shows for different reasons. Some go to see what the competition is up to, some go to see the new developments; some go for the free stuff. However, most go because they have a legitimate interest in that field and need, or will need your product or service. All you have to do is catch their attention. Normally that would be easy but, you are in a room where a thousand other people are trying to do the same thing. Your trade show give away can help you be seen and considered.Going to a trade show is often like going trick or treating. Someone gives you a bag and you go around to each booth and they give you a treat. Just like trick or treating some give good treats and other just give out tootsie-rolls. Your trade show give away can make or break you trade show success. A good trade show give away can work hard for you for many months to come or it can be thrown in the dumpster on the way out of the convention center. Below are a few ideas to help you
    EBTS

    It's also important that you have some idea of your liabilities -- debts that still have to be repaid. Did you figure these payments in with your monthly expenses? If you are only counting the MINIMUM monthly payment, you will never pay your debts off. You may not be able to do it right now -- but after we get your budget in order, the goal is to pay at least DOUBLE the minimum amount on at least one of your liabilities each month. You should start with the credit card or loan that has the highest interest rate -- then tackle the next highest after the first debt is paid off. And if you can afford to pay more than double, go for it.

    Don't be lulled into a false sense of security by thinking, "Oh, it's just business debt." It's still debt, you are still paying ridiculously more than you should in interest, and it is still a drain on your company's finances. You aren't really free to start working on other financial goals until you know you are debt free.

    TALLY UP YOUR INCOME

    Do you really know how much you make? The tendency is to quote your HOURLY RATE -- it sounds pretty impressive to say, "I make $60 an hour." But after taxes and Social Security and any other items that are deducted from your check, what are you actually bringing home? And then consider all of the hours you put into running your business that aren't BILLABLE -- time spent marketing and handling administrative duties and driving back and attending professional meetings. That takes away from your overall hourly rate. Take a minute to really examine all of your sources of income and calculate an honest total -- you can't have a realistic budget without it!

    WHAT'S THE VERDICT?

    So, comparing income to expenses, how does it look? If you came out in the black, congratulations! How much do you have left over? Regardless of how small or large the amount is, start stashing it away - either as a CUSHION against potential rough times in the future, a RESERVE for large purchases you don't want to have to finance. Or, begin to develop a plan for INVESTING it in your company -- in equipment, training, marketing, staff, or whatever you need to move to the next level.

    Your choice of how to proceed will depend on your financial goals -- launching a publicity campaign will require more liquidity than simply putting money away for a rainy day. The main thing to remember is that you should build your savings and investments into your budget just like a bill -- and take care of these long-term responsibilities FIRST, before other costs. That's the secret to good financial management.

    Now, if you ended up in the red, we need to talk. The first step is to look at spending which can be REDUCED or even eliminated. Start by examining those "spending leaks" -- if they give you pleasure and satisfaction, dandy. Certainly late fees and interest charges don't fall into this category! But you can still overdo a good thing. Ask yourself if eating out with clients and colleagues 4 times a week gives you 4 times more benefit than doing it just once. I

    s the ridiculous rent on that storefront office worth it? Or could you be just as happy (or even happier with less financial stress) working from home? Also look for convenience expenses -- things that we spend money on because we are overwhelmed, too busy, or just worn out. Perhaps by re-evaluating how you use your time, you might discover that many of these expenses are just symptoms of misplaced priorities. When you arrive at a place where all of your spending decisions are DELIBERATE ones, you will find yourself several steps and quite a few dollars closer to a balanced budget that allows you to reach all of your financial goals.

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