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Digg it UP - So You Want To Be a Personal Trainer
Ah, the business trip meeting. The stale coffee. The room full of strangers. The overwhelming smell of hotel lotion on your shirt collar. A business trip meeting may seem a lot like a flat mattress, no matter how much you toss and turn, you just can’t get comfortable. Still, business trip meetings aren’t an end all be all to comfort, there is a way to make them feel more like a productive session and less like a root canal. You simply need to keep yourself competent, confident, and poised with the ability to transition smoothly.Dress to impressIt may be hard to know what to wear to a business meeting. Is it casual? Is it black tie? Is it somewhere in between? Most likely, you won’t no for sure…there is no business trip meeting invitation that tells you what to wear. Dressing on the side of caution, and being over dressed rather than under, is the safest route. You will likely want to stay away from evening gowns and tuxedos, but wearing a business suit while everyone else is wearing jeans will go over much easier than wearing jeans while everyone else is wearing a suit.Don’t Show OffBusinessmen and women, when thrown into a conference room, sometimes adopt canine instincts: they mark their territories in an attempt to be made the alpha dog. This sometimes may meet its intended purpose, but more often than not, the attempt to be made the alpha dog comes across as little more than showing off, leaving you to run from the meeting with your tail tucked between your legs. You may be feeling competitive among your peers or superiors, but keep in mind tha
Ok you have a used car dealer license. You have a great location with lots of traffic going by the front of your lot. You have your ads in the local papers (news paper/auto trader/I wanta/Thrifty Nickel/other print ad book). You may even be flirting with TV spots or Radio spots. So are you selling all the inventory you want to? If you are selling all the inventory that you want to sell then close this article and have a nice day.So you are still here? I guess that means you would like to sell more cars this coming month. Well let me ask you a few questions. Do you have a website? By a website I mean with your own address (http://www.carlotname.com) not a little bitty one page site at cars.com but your own site. If you don't have your own site why not? Ok lets list the reasons.Lee's Top 5 Reasons for not having a website. 1.Websites cost too much. 2.I do not need a website my customers all know me. 3.I do not know how to do a website. 4.I do not know how to use a computer. 5.I never had a website before. 6.My grandfather started this biz selling model T fords we don't need a website.I could list about 500 more reason for not having a website but i am writing articles here not a feature length novel. Ok here are the answers to the top 5 reasons for not having a website. 1. At the bottom of this article you will find a link to my company we will design, build and host a site for you for less than $100 per year. 2.How would you like to meet some new customers who don't know you yet. 3.You do not need to know how to do a website see answer #1
Let's start off with why there are so many bad trainers out there. Remember folks that personal training is a very infant industry that has seriously exploded in the last decade. As Americans get fatter and fatter and become more and more addicted to the cheeseburger and get more and more sedentary with each new technology they become in more and more dire need for help. Every January 1st millions of Americans vow to change their lifestyles and bodies, but how many people actually do it? As we creep up on 2007 I'm sure several folks will make this pledge for possibly the 10th time in their lives. We are so sedentary it is seriously ridiculous. C'mon, even if you have a cubicle job and it's likely your chair has WHEELS on it so you don't even need to stand up anymore! You can just roll around from one side of the cubicle to the other. And how many of us have seen people cruise the parking lot outside of the gym looking for a front row parking spot just so they can go in and walk on a treadmill?
This exploding demand has not been met with adequate supply. Unlike doctors, lawyers, teachers, and police officers who have all been around for centuries and whose professions have been ironed out by time, personal trainers have not had the same tenure. Granted there are bad teachers and cops, but trust me when I say it is MUCH worse with trainers.
Furthermore, the vast majority of the public cannot discern between good and bad job performance in their trainers. This is in part because they have very little working knowledge to critique them. As opposed to a mechanic, you know if you have a shitty one when you pull out of the garage and the wheels fall off. But people are so out of touch with their own bodies this epiphany is much more rare in our industry. Consider this: every year millions of teenagers walk out of high school with a diploma not knowing how many calories are in a gram of protein or how to do a bench press properly. I think this is a debacle because when I was in the public school system I had to take AIDS education not once, not twice, but three times. 6th grade, 8th grade, and 9th grade health classes all hammered it into my head
Traditionally Accountants have been seen as something to be feared and a necessary evil, but things are changing. Accountants need to look at their attitude to their clients and perhaps rethink the approach they use. Many people feel daunted and intimidated by a visit to the Accountant and this need not be the case. Adopting a new approach will ensure that Accountants keep their clients longer and are able to better understand the needs of the individual.Applied Accountancy is a vibrant forward looking Accountancy Practice based in Maidstone, Kent. Owned and led by Paul Baker, a young, energetic and successful Accountant who came from a family of Accountants. Paul has eradicated the myth that Accountants are severe and unfriendly and it is this approach which has led to his success. Clients of Applied Accountancy are given a personal yet professional service and made to feel completely at ease when they visit the practice.There is no stuffy atmosphere here, instead clients are treated on a one to one basis and are always guaranteed to speak directly to Paul who will help them with whatever problem or question they may have. Paul says that "I wanted to get away from the image of a grey suited accountant who is unapproachable, and enjoy the fact that I can build long term relationships with my clients"Accountancy does not need to be a cold, daunting prospect and Applied Accountancy are breaking the mould in Kent and offering their clients a unique service which is tailored to the individual needs of every client. Business's have enough to concern themselves with and deali
Let's start off with why there are so many bad trainers out there. Remember folks that personal training is a very infant industry that has seriously exploded in the last decade. As Americans get fatter and fatter and become more and more addicted to the cheeseburger and get more and more sedentary with each new technology they become in more and more dire need for help. Every January 1st millions of Americans vow to change their lifestyles and bodies, but how many people actually do it? As we creep up on 2007 I'm sure several folks will make this pledge for possibly the 10th time in their lives. We are so sedentary it is seriously ridiculous. C'mon, even if you have a cubicle job and it's likely your chair has WHEELS on it so you don't even need to stand up anymore! You can just roll around from one side of the cubicle to the other. And how many of us have seen people cruise the parking lot outside of the gym looking for a front row parking spot just so they can go in and walk on a treadmill?
This exploding demand has not been met with adequate supply. Unlike doctors, lawyers, teachers, and police officers who have all been around for centuries and whose professions have been ironed out by time, personal trainers have not had the same tenure. Granted there are bad teachers and cops, but trust me when I say it is MUCH worse with trainers.
Furthermore, the vast majority of the public cannot discern between good and bad job performance in their trainers. This is in part because they have very little working knowledge to critique them. As opposed to a mechanic, you know if you have a shitty one when you pull out of the garage and the wheels fall off. But people are so out of touch with their own bodies this epiphany is much more rare in our industry. Consider this: every year millions of teenagers walk out of high school with a diploma not knowing how many calories are in a gram of protein or how to do a bench press properly. I think this is a debacle because when I was in the public school system I had to take AIDS education not once, not twice, but three times. 6th grade, 8th grade, and 9th grade health classes all hammered it into my head
After you determine that you will be exhibiting at a show; get your killer display; scheduled and train staff; and have everything set up on the show floor…now comes the hard part…getting people to visit your booth! There seems to be a never-ending push for creativity and innovation in this area, and truly there is no magic answer, but there are a few things that can help.Be Important to Attendees Be sure that you're exhibiting at a show where your product and service is highly relevant and needed by the show attendees. It's also not a bad idea to choose shows where you're NOT one of a thousand companies that do the exact same thing you do. Search for shows where your product or service is highly relevant, but where you stand a chance of being one of only a few companies that do what you do.Have an Eye-Catching Display Your booth display must be well done, and tell an intriguing message quickly in order to catch a show attendee's eye. A display company can show you thousands of options and provide valuable consulting about the types of graphics to use, the size of your signage, etc. Another smart approach is to pay attention to the exhibitors at any shows that you attend and determine which booths are being visited and why, then try to apply those principals to your exhibit.Have Good Give-Aways One sure-fire way to attract people to your booth is to give away something of value to that audience. We've all seen the "collectors" at shows – the attendees who do nothing more than fill their free tote bags with free stuff – but most companies are willing
This exploding demand has not been met with adequate supply. Unlike doctors, lawyers, teachers, and police officers who have all been around for centuries and whose professions have been ironed out by time, personal trainers have not had the same tenure. Granted there are bad teachers and cops, but trust me when I say it is MUCH worse with trainers.
Furthermore, the vast majority of the public cannot discern between good and bad job performance in their trainers. This is in part because they have very little working knowledge to critique them. As opposed to a mechanic, you know if you have a shitty one when you pull out of the garage and the wheels fall off. But people are so out of touch with their own bodies this epiphany is much more rare in our industry. Consider this: every year millions of teenagers walk out of high school with a diploma not knowing how many calories are in a gram of protein or how to do a bench press properly. I think this is a debacle because when I was in the public school system I had to take AIDS education not once, not twice, but three times. 6th grade, 8th grade, and 9th grade health classes all hammered it into my head
When it comes to some of the most uncomfortable situations and discussions that arise in the workplace, mulling over the issue of your salary might be one of the most intimidating and stressful topics to deal with. Since the cost of living rises over time, it may be left to you to bring up the subject to your employer when a raise hasn't been granted. At other times, you are just starting out in the work world or new job and need to negotiate the terms of your impending salary. The reason asking for a raise is a stressful and difficult task is because employees aren't usually trained to handle this type of situation. Under these circumstances, there is a proper way to ask for more money and a right time to seize the opportunity. Successful salary negotiations occur when you have received a favorable response and the communications between your employers is still kept positive. During your conversation regarding salary increases, it is important to keep in mind that whatever you say or the type of stance you take will still follow you for the duration of your time at the company.Assess Your ChancesBefore you put yourself out in the open by asking for a raise, you should first assess your chances of receiving one. When you work at a job and you are making noticeably lower than the salary cap, asking for a raise is not unreasonable. Usually, salary caps increase for employees that have been with a company for many years. If you do not negotiate your terms of salary, you will soon see newer, untrained employees with less experience making more than you.Since it takes more time
Furthermore, the vast majority of the public cannot discern between good and bad job performance in their trainers. This is in part because they have very little working knowledge to critique them. As opposed to a mechanic, you know if you have a shitty one when you pull out of the garage and the wheels fall off. But people are so out of touch with their own bodies this epiphany is much more rare in our industry. Consider this: every year millions of teenagers walk out of high school with a diploma not knowing how many calories are in a gram of protein or how to do a bench press properly. I think this is a debacle because when I was in the public school system I had to take AIDS education not once, not twice, but three times. 6th grade, 8th grade, and 9th grade health classes all hammered it into my head
Ssshhhhh.... Did you hear that? It's the whisper of another brand trying to be heard.Against the clamor of consumer-controlled media and me-too product introductions with me-too pricing, it's becoming nearly impossible to find a voice that resonates. Marketers are grappling with the question of how to get consumers' attention. What does it take to get their ear?The answer is simple, but the process is far from easy. The best way to get consumers to listen, it turns out, is to learn how to listen to them.Many companies are paying lip service to this idea. "Storytelling" and "conversation" have become business buzzwords. But if marketers don't know how to elicit and interpret the stories that resonate most deeply with customers, companies may as well be having a conversation with themselves.Women pose a particular challenge in this respect. Under social pressure to be polite and accommodating, they're more likely to tell marketers what they want to hear, rather than what keeps them up at night. As a result, we need to pay close attention, not just to their words, but to the truth that lies behind those words. Mining for TruthFor example, if you ask a customer "which do you like better? Butter or margarine?", she'll state her preference. But will she tell you that butter makes her nostalgic for her grandmother's oatmeal cookies? Or that she pores over nutrition newsletters for the latest information about fats? Maybe butter reminds her of a bouquet of buttercups she got from her very first boyfriend... Direct questioning will never get at these associations.ty one when you pull out of the garage and the wheels fall off. But people are so out of touch with their own bodies this epiphany is much more rare in our industry. Consider this: every year millions of teenagers walk out of high school with a diploma not knowing how many calories are in a gram of protein or how to do a bench press properly. I think this is a debacle because when I was in the public school system I had to take AIDS education not once, not twice, but three times. 6th grade, 8th grade, and 9th grade health classes all hammered it into my head again and again. Why? Because AIDS is an international health hazard. But guess what, so is obesity and it is a much greater hazard that we do not inform the public on how to manage it.
Pretty much, people are clueless and need professional help. And if the school system isn't going to provide it well, then step aside and let capitalism give it a shot. Since, people are willing to shell out the big bucks to get rid of firm thighs and answer the all mighty, "How do I get abs?" question then you can bet your paycheck that new products and professionals will be there to kindly take your money in return for their guruism. Problem is, with business comes competition. If "Flex" magazine tells you to eat apples then "Muscular Development," must tell you to eat oranges. Why do you think Housewife magazines have the same title "Get that sleek sexy midsection in just 6 weeks! The new ab workout!" What happened to their great workout from 3 issues ago? And if the thigh master was really all that, then why does Winsor pilates keep selling the volume of tapes they do?
You get where I'm going with this, people need help and the ones providing it pretty much suck. That's where you step in, because you'll be the one to bring accurate knowledge and a little common sense to the table, so here's the NDCA (National Danny Certification Association) guide to becoming a succesfull personal trainer.
1. WORK OUT
Before I was a trainer I taught guitar lessons in college. If I sucked at guitar would anyone pay me a penny to help them get better? Naturally not. I do not care how long you were in medical school for, if your body sucks you will not get clients. And it's not just that your knowledge isn't good enough, you can be really smart and really out of shape sure. But if you don't know how to inspire people and can empasize with people trying to work hard, eat right, and change their bodies and their lives then you are missing a big part of the job description. If you don't know what it's like to complete a heavy set of squats then screaming "C'mon, 5 more!" when your client is pooped will likely lead to diminished gains and quite possibly injury. To put it more philosophicaly, do not provide the direc
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