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Digg it UP - MasterCard: Then, Now, and Why
Your practice is a business but do you run it like one? Before you would invest your money in a business, you would study the business plan and financial statements. Your business is no different. Every day you invest your scarcest resource of all – your time. You can always get more money but never more time so some due diligence on your business is called for.Think = ActIf you think like an employee then you’ll act like one. An employee th
*Now*
The situation now, to quote MasterCard Incorporated, is simple: “No other payment card is accepted in more locations around the world than MasterCard.”
MasterCard presently has a staggering 25,000 shareholders. A list of MasterCard's largest current shareholders with their holdings rea
So you've decided to become an internet marketer and get a piece of the projected $30 billion industry. As easy as internet marketing might seem, it is a long and tedious process that most marketers lose themselves in. I know, I've been there. People spend thousands of dollars and countless sleepless nights trying to hit the right keywords on search engines, drive traffic to their websites, and make sales. According to some, 97% of internet marketers give up and surr
Way back around 1947, many banks in the US started doing their premium customers a favor. The banks gave them a piece of paper for the customers to flaunt at stores. The paper said, “ We, the bank, will pay you on behalf of the customer. Just send us the bill.”
One can imagine how privileged and special those customers felt. One can also visualize how those customers would stay bonded for life to their respective banks, as would their succeeding generations.
This practice of banks really caught on because it promoted customer loyalty and brought in new accounts. Which is why in 1951, The Franklin National Bank, New York, offered the first credit card as a formal financial instrument.
Throughout the fifties, this idea was franchised; a single bank in each large city would allow chosen merchants to accept cards instead of cash. The Interbank Card Association (ICA), which later became MasterCard International, evolved from this situation in August 1966.
ICA was a member-run organization, and banks formed the majority of members. They elected governing members and committees from amongst themselves to frame rules for ICA’s functioning and to implement those rules. In short, ICA was and is run like a true corporation.
In due course, like a typical corporation, ICA put plans in motion to expand internationally. The first steps took place in 1968, when ICA signed agreements with partners in Mexico, Europe and Japan.
By around 1978, ICA had practically covered all the continents. It changed its name to MasterCard to reflect its international stature. 1987 was a watershed year: MasterCard arrived in the People's Republic of China, where no other credit card had stepped foot in the history of banking. The very next year, the Soviet Union fell to that smart little piece of plastic.
*Now*
The situation now, to quote MasterCard Incorporated, is simple: “No other payment card is accepted in more locations around the world than MasterCard.”
MasterCard presently has a staggering 25,000 shareholders. A list of MasterCard's largest current shareholders with their holdings read
Ah, keyword research: the foundation of every successful website out there.Wow, that's a strong statement, isn't it?Well, it's true. For those of you who put little to no thought into, OR who don't understand the high significance of keywords, the keyword research you do before getting one single web page up will have a tremendous impact on how well you market to your target audience.No pressure.So, why is this keyword research so darned
This practice of banks really caught on because it promoted customer loyalty and brought in new accounts. Which is why in 1951, The Franklin National Bank, New York, offered the first credit card as a formal financial instrument.
Throughout the fifties, this idea was franchised; a single bank in each large city would allow chosen merchants to accept cards instead of cash. The Interbank Card Association (ICA), which later became MasterCard International, evolved from this situation in August 1966.
ICA was a member-run organization, and banks formed the majority of members. They elected governing members and committees from amongst themselves to frame rules for ICA’s functioning and to implement those rules. In short, ICA was and is run like a true corporation.
In due course, like a typical corporation, ICA put plans in motion to expand internationally. The first steps took place in 1968, when ICA signed agreements with partners in Mexico, Europe and Japan.
By around 1978, ICA had practically covered all the continents. It changed its name to MasterCard to reflect its international stature. 1987 was a watershed year: MasterCard arrived in the People's Republic of China, where no other credit card had stepped foot in the history of banking. The very next year, the Soviet Union fell to that smart little piece of plastic.
*Now*
The situation now, to quote MasterCard Incorporated, is simple: “No other payment card is accepted in more locations around the world than MasterCard.”
MasterCard presently has a staggering 25,000 shareholders. A list of MasterCard's largest current shareholders with their holdings rea
“Manners are made up of trivialities of deportment which can be easily learned if one does not happen to know them;”-Emily PostWhile Ms. Post’s advice about the appropriate dress for a butler in a well-appointed house and the rules of conduct for a d?butante are hopelessly outdated, good manners still count. Without a doubt, email is an efficient and cost-effective way to build and maintain relationships, whether with your organization’s supporte
ICA was a member-run organization, and banks formed the majority of members. They elected governing members and committees from amongst themselves to frame rules for ICA’s functioning and to implement those rules. In short, ICA was and is run like a true corporation.
In due course, like a typical corporation, ICA put plans in motion to expand internationally. The first steps took place in 1968, when ICA signed agreements with partners in Mexico, Europe and Japan.
By around 1978, ICA had practically covered all the continents. It changed its name to MasterCard to reflect its international stature. 1987 was a watershed year: MasterCard arrived in the People's Republic of China, where no other credit card had stepped foot in the history of banking. The very next year, the Soviet Union fell to that smart little piece of plastic.
*Now*
The situation now, to quote MasterCard Incorporated, is simple: “No other payment card is accepted in more locations around the world than MasterCard.”
MasterCard presently has a staggering 25,000 shareholders. A list of MasterCard's largest current shareholders with their holdings rea
The ease with which visitors are able to use a Web Site is very important, especially if you`re trying to market something from the site. Usability is very much about how quickly and easily visitors are able to move around the site and not just about making sure everything on the site works.The need for your website to be easily navigated is enormous. Messy, disruptive and confusing sites are a huge turn off to potential customers. In other words: if
By around 1978, ICA had practically covered all the continents. It changed its name to MasterCard to reflect its international stature. 1987 was a watershed year: MasterCard arrived in the People's Republic of China, where no other credit card had stepped foot in the history of banking. The very next year, the Soviet Union fell to that smart little piece of plastic.
*Now*
The situation now, to quote MasterCard Incorporated, is simple: “No other payment card is accepted in more locations around the world than MasterCard.”
MasterCard presently has a staggering 25,000 shareholders. A list of MasterCard's largest current shareholders with their holdings rea
Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. It isn't that they don't want to do it; it's just that there are other priorities calling to them as well.I accidentally stumbled on a way to get clients to
*Now*
The situation now, to quote MasterCard Incorporated, is simple: “No other payment card is accepted in more locations around the world than MasterCard.”
MasterCard presently has a staggering 25,000 shareholders. A list of MasterCard's largest current shareholders with their holdings reads like this:
1. JPMorgan Chase - 11.7%
2. Citigroup - 6.2%
3. Bank of America - 6%
4. Euro Kartensysteme - 5.2%
5. Europay France - 5.0%
* Why *
So why do millions of people carry MasterCard?
Well, to start with, and as mentioned earlier, it is accepted by more merchants the world over than any other credit card. Add to that the fact that wherever you may be on earth, you have an ATM nearby that will disgorge you cash if you have a MasterCard. How many ATMs are we talking about? Just 780,000!
Also, the intermediate and premium cards, Gold and Platinum, carry attractive value-added features. Such as “Road Assist”, which provides access to emergency service to travelers anywhere in the US. Or “PayPass”, which is a smart MasterCard that you just tap on the PayPass reader at participating locations for your card account to be debited (no swiping or giving your card to checkout counter staff).
If you are in the US, you also have MasterCard’s famous zero liability benefit: you are not liable if your card is stolen and misused.
* Conclusion *
MasterCard offers customers one of the greatest advantages in today’s commercial world: cashless transactions. Coupled with all the benefits mentioned above, it is very difficult to prove why you should not acquire one! Count on MasterCard International to evolve beyond plastic into state-of-the-art personal technology, like credit-loaded mobile phones… stay tuned!
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