Digg it UP - Business

The Key to Distributing Articles
So you have written a great article on your area of expertise, but how are you going to distribute it?This is where many people fall over in the article publishing business. If you create an article and put it on your site people aren’t just going to turn up and read it.This reminds me of an old story I was told by a friend. When he was a child he decided to make chips and sell them to make some pocket money. He made the chips and set up the stall in his parent’s kitchen. Of course being young and naive he didn’t tell anyone he just expected people to turn up! Of course they didn’t. The same goes for your article writing. In order to be successful you must circulate the article.The best way to circulate the article is to use one of the top distribution services, and article directory services. For example: • Articlesnet.co.uk •

dubl.com, http://www.toprankblog.com.

Mr. Olthuis agreed and added www.rohitbhargava.typepad.com/webblog and www.pronetadvertising.com. Mr. Van Wagner recommended newsletters such as www.sitepronews.com, www.searchengineguide.com, www.entireweb.com and www.highrankings.com. Both Christine Churchill and Matt Bailey agreed and strongly recommending Jill Whalen’s High Ranking Seminars. “When you want to get into the nitty gritty of optimization, Jill’s seminars and newsletters really keep to the basics of what it is all about,” says Bailey. Mr. Rodkin mentioned that both Google and Yahoo have online training programs that will teach you the basics of SEM. Finally, www.searchengineland.com, www.searchenginewatch.com, www.webmasterworld.com and www.pubcon.com were also mentioned by most of the experts.

Fresno Employment Agency
Employment agencies are consultants, and their objectives are recruiting, staffing, and human resources consulting for employers of the region and provide employment solutions to the job seeker of the area. The main business of their consulting work is to help with the recruiting process to the clients through out the year. In return of the service they get commission or fee of consultation. The employment agencies in Fresno are working to get better individuals for their client companies. The individuals of the companies get help from the agencies of job change and career growth. Companies consult staffing agencies to get better human force in the same way they request the employee to get them a new opportunity. The problem and solutions are coming together to be solved by the agency. Persuading talents from other companies is also a job the employment agen

With all the cutbacks, right-sizing and outplacement occurring in today’s corporate world, career change is very difficult. Many blindlessly list their resumes on Monster or Career Builder hoping for a quick interview and job offer. However, my best advice, provided during career training sessions in my role as a career coach, is to seek out budding career fields with a dearth of highly qualified candidates. One such field is SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Though distinct, they cross over into one exploding industry that provides vast opportunities for those transitioning from other downtrodden professions. I recently interviewed several champions within this growing field to discover: a) what skills are needed for success? b) what fields one could easily transition from without any prior experience? And c) what are the future career prospects?

First, I wanted to discover what skills are necessary to be a success in the field. Matt Van Wagner President of www.findmefaster.com, Jill Whalen, President of www.highrankings.com, Christine Churchill, President of www.keyrelevance.com and Shari Thurow, Marketing Director at www.grantasticdesigns.com all suggested a unique combination of right and left brain talents. “For search engine friendly design you need both (technical and artistic skills),” stated Ms. Thurow.

On the qualitative and right brain side, “pay special attention to writing because there is so little good writing on the web”, says Detlev Johnson VP Search Services of www.positiontech.com. Tony Wright VP, Client Services of www.kineticresults.com agreed, “There is a lot of writing in search work.” Michael Murray, VP Search Engine Marketing at www.fathomseo.com suggested, “An appreciation of words and how search engines respond to those words.” Mr. Van Wagner added, “Intellectual curiosity would be the best teacher.” Rand Fishkin CEO of www.seomoz.org credits a very strong obsession with the web for his success. Finally, Cameron Olthuis, Director of Marketing and Design at www.acsseo.com noted, “A lot of creativity to come up with content pieces that people will link to.”

On the quantitative and left brain side, “understanding how the (search) engines interact and understanding how the different technologies affect SEO,” offered John Carcutt, Director of Natural Search at www.morevisibility.com. “Anything to do with web design or computers,” remarked Mr. Wright. “If someone is experienced in competitive analysis on any level that will certainly help,” said Chris Boggs, Search Strategist at www.avenuea-razorfish.com. “The search engines are working off relevancy algorithms and in order to figure out where you need to go, you need to really pay attention to the way the numbers work. Everything is very algorithmic,” observed Mr. Van Wagner. Finally, John Rodkin, VP and GM Digital Advertising Solutions of www.webtrends.com asserted, “You need to have a strong analytical foundation. You really have to understand the metrics and some statistical understanding is important.”

Next, I wanted to uncover any fields where someone, with no exposure to either SEO or SEM, could easily transition from. “If you understand web development and coding, you would have the aptitude to figure out how the (search engine) robots work and how search engines work in general,” says Mr. Johnson. “Something close with an element of marketing because this is still about advertising. So marketing, public relations, journalism, advertising,” suggested Mr. Murray. “People with good research skills,” commented Ms. Whalen. “That’s what’s so wonderful about it, there’s a lot of opportunity there because there are different areas you can move into. If you are good at writing, there is a big demand for copywriters to write content for the site or write pay-for-click ads,” says Ms. Churchill. “A lot of people jump from journalism because a lot of the techniques that you use to write a story in a newspaper are similar to optimizing a web site,” remarked Matt Bailey, President of www.sitelogicmarketing.com. Finally, Mr. Rodkin noted, “Any field where you use math (would be easy to transition from).”

Next, I wanted to learn if there were any classes, seminars or books that could facilitate quickly transitioning from another field. Most thought the field was moving too quickly for any text book to be relevant. However, Mr. Van Wagner did offer several foundation books: a) Shari Thurow’s “Search Engine Visibility” as a good primer b) “Web Analytics Demystified” by Eric T. Peterson, to instruct on how to collect and consider data and c) SPC (Statistical Process Control) books because of the importance of numbers and statistics in the field. The Search Engine Strategies Conference and Expo, which travels the globe spotlighting cutting-edge techniques, was strongly recommended by all. Mr. Boggs also suggested blogs such as http://mattcutts.com/blog/, http://www.seroundtable.com, http://www.seomoz.org/blog.php, http://www.stuntdubl.com, http://www.toprankblog.com.

The Power of Successful Logo & Branding
Tips For Creating A Memorable Logo Everyday consumers are bombarded with millions of marketing and advertising brands. Typically you will only remember a handful of them and more than likely they are big business names. Competition in the logo world is difficult, but with these tips your businesses will shine.Take Time To ResearchDiscover what your competitors have already done. This is a must do for your business. It gives you a chance to see what has already been done, strengths, weaknesses and is a great brainstorming technique.Research your internal business as well. Find adjectives that punctuate your organizations mission. What distinguishes your organization from competitors? Dig deep to reflect the overall feel and uniqueness inside.During your research remember that anything can be

n talents. “For search engine friendly design you need both (technical and artistic skills),” stated Ms. Thurow.

Steel Industry Import Taxes
When we raised the steel import tax a few years ago it hurt many manufacturing sectors who used steel in their production. It also hurt smaller companies, which use steel in their products. US Steel prices have cost our team thousands of extra dollars due to the import taxes that were imposed. We told everyone if they raise the cost of steel even one hundred dollars per ton we will seek to build the truck beds out of other materials, and once we do we will never go back to steel. It is heavy, costs gas mileage, rusts, leaving iron oxide streaks on the exterior paint. It is by the cost we even still use steel.If the steel companies in this country cannot run more efficient and get their labor unions to perform efficiently then one should not expect the public to support that industry or buy their products. We can build the truck beds out of fiberglass,

y level that will certainly help,” said Chris Boggs, Search Strategist at www.avenuea-razorfish.com. “The search engines are working off relevancy algorithms and in order to figure out where you need to go, you need to really pay attention to the way the numbers work. Everything is very algorithmic,” observed Mr. Van Wagner. Finally, John Rodkin, VP and GM Digital Advertising Solutions of www.webtrends.com asserted, “You need to have a strong analytical foundation. You really have to understand the metrics and some statistical understanding is important.”

Lessons in Branding From the Blackjack Table
Over the years, I've spent a lot of time traveling to Las Vegas for business, particularly in my corporate past.Large trade shows, and conferences that meant day long 'schmooze' fests with sales people, product managers and other executives all trying to out network one another.At the end of a two or three day trek, and with Cheryl Crow's lyrics from Leaving Las Vegas singing in my head, I was ready to "leave for good!" During one of my trips, I recall being asked to sit in on a game of blackjack. I'm no fan of gambling but I agreed to join the group as an observer.I later asked one of the players if they had any special 'tips' they would be willing to share. It wasn't until much later that I realized my question was inappropriate but one can be perceived as bold when in fact, they just don't know better!Here are the three

a big demand for copywriters to write content for the site or write pay-for-click ads,” says Ms. Churchill. “A lot of people jump from journalism because a lot of the techniques that you use to write a story in a newspaper are similar to optimizing a web site,” remarked Matt Bailey, President of www.sitelogicmarketing.com. Finally, Mr. Rodkin noted, “Any field where you use math (would be easy to transition from).”

Beat Your Competition With A Strong Personal Brand
About 75% of the 22 million small businesses in the U.S. are owned and managed by a single individual. The typical business reflects the solo owner’s values, tastes and personality. Most importantly, the business and its owner are inseparable in the eyes of customers and prospects.You can turn personal involvement into marketplace advantage by creating a strong, distinct Personal Brand identity.What is a Personal Brand?Personal branding represents a powerful personal self promotion and small business strategy. You create a Personal Brand based on your talents, skills and values. This Personal Brand identity becomes the foundation for all your marketing efforts. With a clear marketing identity, you can intentionally shape positive perceptions about you - as the symbol for your company.Think about brands you use and recogn

dubl.com, http://www.toprankblog.com.

Lastly, I wanted to discover the future career prospects. “Fantastic,” declared Ms. Thurow. Most agreed including Mr. Boggs who added, “People who are in other industries are more likely to be hired now because there are not a lot of experienced people out there so (SEO and SEM firms) have to modify other backgrounds.” Mr. Othuis noted, “Social media marketing is just starting to come into its own. It is going have a lot of opportunities for a long time.” Rand Fishkin offered a little different prospective, “Ten years from now things will probably be significantly different. I don’t believe that long term we can expect that search engines will always operate the way they do today.”

In summary, with the transition to search engines as the new Yellow Pages, more and more businesses are using the internet to advertise and find information. As a result, opportunities in SEO and SEM are phenomenal. With a lack of qualified candidates, many with traditional backgrounds in marketing, journalism and web design can easily transition into this hot field with some minor preparation.

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