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Digg it UP - The Four Pillars of Career Management
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P’s of Branding that I have developed, PRODUCT – PLACEMENT – PROMOTION – PEOPLE. These 4 P’s will enable you to check the way your brand is interpreted. Each of these very distinct headings has an impact on your brand, and the brand in turn will affect each of these areas. For those of you who have gone through Marketing 101, you will see that the only difference between the 4P’s of Marketing and my 4P’s of Branding, are People, and people affect the brand more than any other area.ProductImagine this scenario, it’s lunchtime, you have decided, after w
rofessionals Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P’s of Branding that I have developed, PRODUCT – PLACEMENT – PROMOTION – PEOPLE. These 4 P’s will enable you to check the way your brand is interpreted. Each of these very distinct headings has an impact on your brand, and the brand in turn will affect each of these areas. For those of you who have gone through Marketing 101, you will see that the only difference between the 4P’s of Marketing and my 4P’s of Branding, are People, and people affect the brand more than any other area.ProductImagine this scenario, it’s lunchtime, you have decided, after w
Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same - what it stands for, or its personality.Unfortunately, many companies do not realize this fallacy, as they are sometimes led to believe by agencies and consultancy companies that the visual changes will change the brand image. But changes to logos, signage, and even outlet design do not always change consumer perceptio
Are you managing your career or is someone else? Most professionals dIt is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same - what it stands for, or its personality.Unfortunately, many companies do not realize this fallacy, as they are sometimes led to believe by agencies and consultancy companies that the visual changes will change the brand image. But changes to logos, signage, and even outlet design do not always change consumer perceptio
The Role of Collaboration Technologies: Investing in the Personal Relationship
Over the past several years the use of web-based collaboration tools, such as web conferencing services and extranets, has grown dramatically in support of the increasing number of work groups with geographically dispersed members.These tools have allowed organizations to tap the resources of employees, consultants and vendors in real-time, regardless of their location. Additionally, they have dramatically decreased the cost of serving clients and made more accessible a larger universe of prospective customers.But at what cost? The danger is that reliance on these tools may reduce the power of personal contact. As the use of online collaboration to support relationships continues to grow, it is critical that organizations integrate
ing your career or is someone else? Most professionals Over the past several years the use of web-based collaboration tools, such as web conferencing services and extranets, has grown dramatically in support of the increasing number of work groups with geographically dispersed members.These tools have allowed organizations to tap the resources of employees, consultants and vendors in real-time, regardless of their location. Additionally, they have dramatically decreased the cost of serving clients and made more accessible a larger universe of prospective customers.But at what cost? The danger is that reliance on these tools may reduce the power of personal contact. As the use of online collaboration to support relationships continues to grow, it is critical that organizations integrate
Thinking About A New Job?
Are you bored to distraction with your current career? One tip that may help you decide on a new direction for yourself is simply to walk around your home. Play detective and discover yourself. Are your paintings on the wall outdoor scenes of stallions or flying geese, yet you work in a health care facility with few windows. Are you surrounded with photos of your grandchildren but your job at the bank only gives you one week a year to visit the kids? Are you playing bolero music while you cook in a small apartment in Maine? Do you want to be an artist even though you have a student loan bigger than your house payment for your mathematics degree that you thought you wanted? Do you read about fashion and work in a library?Everyday other peop
r or is someone else? Most professionals Are you bored to distraction with your current career? One tip that may help you decide on a new direction for yourself is simply to walk around your home. Play detective and discover yourself. Are your paintings on the wall outdoor scenes of stallions or flying geese, yet you work in a health care facility with few windows. Are you surrounded with photos of your grandchildren but your job at the bank only gives you one week a year to visit the kids? Are you playing bolero music while you cook in a small apartment in Maine? Do you want to be an artist even though you have a student loan bigger than your house payment for your mathematics degree that you thought you wanted? Do you read about fashion and work in a library?Everyday other peop
Branding Your Business
Branding your business venture is the most important aspect you will every undertake. It will define your business to your prospects and future customers. If you rely on partners they too will find you based on how you are perceived in the marketplace. With the internet this has become mission critical to the fortune 500 companies and arguably the small to medium sized business ventures as well. The cost to secure a customer is tremendous. The effort to keep them and maintain their brand loyalty is what will separate the start ventures from the brick and mortar companies.Deciding on your brand takes time and planning. It's a good idea to invest in a partner that acts as your marketing therapist is a sense. Find a company that
e else? Most professionals Branding your business venture is the most important aspect you will every undertake. It will define your business to your prospects and future customers. If you rely on partners they too will find you based on how you are perceived in the marketplace. With the internet this has become mission critical to the fortune 500 companies and arguably the small to medium sized business ventures as well. The cost to secure a customer is tremendous. The effort to keep them and maintain their brand loyalty is what will separate the start ventures from the brick and mortar companies.Deciding on your brand takes time and planning. It's a good idea to invest in a partner that acts as your marketing therapist is a sense. Find a company that
Interim Management - Increasingly Part Of The Plan
Interim management has traditionally been seen as a reactive response to organisational failure. Increasingly, a new breed of interims are emerging – people who regard interim management as a career and have transferable leadership skills to work across sectors. Building in organisational capacity to accommodate career interims ‘as part of the solution’ is discussed.Interim management saw rapid growth in the private sector in the 1990s. It experienced a decline as the downturn bit in 2000 but has shown signs of picking up in the last eighteen months. In the public sector interim management has been slower to take off but has seen rapid growth in the last two to three years, first in London and then throughout the country. As with the priva
rofessionals don't have a proactive plan to take their career to the
Interim management has traditionally been seen as a reactive response to organisational failure. Increasingly, a new breed of interims are emerging – people who regard interim management as a career and have transferable leadership skills to work across sectors. Building in organisational capacity to accommodate career interims ‘as part of the solution’ is discussed.Interim management saw rapid growth in the private sector in the 1990s. It experienced a decline as the downturn bit in 2000 but has shown signs of picking up in the last eighteen months. In the public sector interim management has been slower to take off but has seen rapid growth in the last two to three years, first in London and then throughout the country. As with the priva
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