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    Creating the Perfect Advertising Headline
    My background begins with a degree in advertising, running my own ad agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I believe that I’ve learned a thing or two or three about what makes a successful ad campaign. I even wrote a book about my directory experiences and how to make more effective Yellow Page
    n demand by other companies before anyone else is. Professional sports teams pay big money for superstars. So do sales organizations. Sales masters literally write their own paychecks in any economy.

    Selling is the locomotive of the economy and master salespeople are the engineers of that locomotive. Now, you maybe thinking that you have never sold, never have thought of selling or perhaps you have a

    Don't Mistake a Web Site for Advertising
    Many small business owners make the mistake of thinking that putting up a web site is advertising. They think it's like putting an ad in the paper that will bring in business. However, they usually end up frustrated when no business comes in. Learn how to avoid this mistake and save your web site from being lost in cyberspace.Why is my web sit
    If you are looking for a way to protect your 'income potential' in virtually any economy, you have to know that there is one career, if mastered, that truly is economy proof. That is the selling profession. The reason is quite simple. Economies are driven by the sale of goods, services and even the sale of information or ideas. In fact, economically speaking, 'nothing happens until something is sold'.

    When there is a slowdown in the economy, however created, people who produce goods or provide services are among the first to lose their jobs. While it is true that some salespeople also may be laid off because there are fewer customers, salespeople, especially master salespeople, have a decided advantage over producers of goods and services. Consider this.

    If you have framed houses for 10 years and a downturn in the economy slows home building significantly, you will need to find a completely new line of work. If you have worked on an automobile assembly line and sales drop 15% forcing mass layoffs, where do you go? In production type jobs, layoffs are often linked to seniority, rather than ability. If you are downsized or if you are in manual work and your body wears out, what do you do? If you don't have an expensive college education, yet you still want an exceptional income, what do you do?

    In the selling profession, layoffs are more often tied to results. Any organization that sells a product or service to survive and prosper, will not generally, layoff their top producers first. I can virtually assure you of that. It wouldn't make business sense, would it? Even in the event that the business completely closes down, it will be the sales masters that will be in demand by other companies before anyone else is. Professional sports teams pay big money for superstars. So do sales organizations. Sales masters literally write their own paychecks in any economy.

    Selling is the locomotive of the economy and master salespeople are the engineers of that locomotive. Now, you maybe thinking that you have never sold, never have thought of selling or perhaps you have a

    S Corporation Forms
    An S corporation is a type of corporation that the IRS recognizes. S corporations follow taxation rules that differ from those that regular corporations follow. A main difference is that S corporations are exempt from double taxation. This is because the owner declares the income a corporation receives in individual tax returns. Corporations are not subjecte
    >When there is a slowdown in the economy, however created, people who produce goods or provide services are among the first to lose their jobs. While it is true that some salespeople also may be laid off because there are fewer customers, salespeople, especially master salespeople, have a decided advantage over producers of goods and services. Consider this.

    If you have framed houses for 10 years and a downturn in the economy slows home building significantly, you will need to find a completely new line of work. If you have worked on an automobile assembly line and sales drop 15% forcing mass layoffs, where do you go? In production type jobs, layoffs are often linked to seniority, rather than ability. If you are downsized or if you are in manual work and your body wears out, what do you do? If you don't have an expensive college education, yet you still want an exceptional income, what do you do?

    In the selling profession, layoffs are more often tied to results. Any organization that sells a product or service to survive and prosper, will not generally, layoff their top producers first. I can virtually assure you of that. It wouldn't make business sense, would it? Even in the event that the business completely closes down, it will be the sales masters that will be in demand by other companies before anyone else is. Professional sports teams pay big money for superstars. So do sales organizations. Sales masters literally write their own paychecks in any economy.

    Selling is the locomotive of the economy and master salespeople are the engineers of that locomotive. Now, you maybe thinking that you have never sold, never have thought of selling or perhaps you have a

    Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity
    As the year 2006 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2007. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how
    economy slows home building significantly, you will need to find a completely new line of work. If you have worked on an automobile assembly line and sales drop 15% forcing mass layoffs, where do you go? In production type jobs, layoffs are often linked to seniority, rather than ability. If you are downsized or if you are in manual work and your body wears out, what do you do? If you don't have an expensive college education, yet you still want an exceptional income, what do you do?

    In the selling profession, layoffs are more often tied to results. Any organization that sells a product or service to survive and prosper, will not generally, layoff their top producers first. I can virtually assure you of that. It wouldn't make business sense, would it? Even in the event that the business completely closes down, it will be the sales masters that will be in demand by other companies before anyone else is. Professional sports teams pay big money for superstars. So do sales organizations. Sales masters literally write their own paychecks in any economy.

    Selling is the locomotive of the economy and master salespeople are the engineers of that locomotive. Now, you maybe thinking that you have never sold, never have thought of selling or perhaps you have a

    How to Host a Successful Fundraiser
    Hosting a successful fundraiser is no accident. It requires planning, commitment, and more than a little bit of salesmanship. If this sounds like a lot of work, make no mistake about it, it is. But it’s rewarding work, it’s meaningful work, and done the right way, it can be fun work. Fundraisers present wonderful opportunities to generate both income and
    want an exceptional income, what do you do?

    In the selling profession, layoffs are more often tied to results. Any organization that sells a product or service to survive and prosper, will not generally, layoff their top producers first. I can virtually assure you of that. It wouldn't make business sense, would it? Even in the event that the business completely closes down, it will be the sales masters that will be in demand by other companies before anyone else is. Professional sports teams pay big money for superstars. So do sales organizations. Sales masters literally write their own paychecks in any economy.

    Selling is the locomotive of the economy and master salespeople are the engineers of that locomotive. Now, you maybe thinking that you have never sold, never have thought of selling or perhaps you have a

    Media, the Internet, Yellow Pages, and Your Business
    If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it’s the real thing, I swear! Not one of those 1999 tech busts!...Seriously!) If you own a small business today, you look at many advertising mediums. The majority o
    n demand by other companies before anyone else is. Professional sports teams pay big money for superstars. So do sales organizations. Sales masters literally write their own paychecks in any economy.

    Selling is the locomotive of the economy and master salespeople are the engineers of that locomotive. Now, you maybe thinking that you have never sold, never have thought of selling or perhaps you have a belief system that tells you that you can't or never could sell successfully. Perhaps you have never thought about the incredible benefits that you can enjoy by choosing selling as a career. Perhaps you have believed that it would take years to become a successful salesperson.

    If you are experiencing any of those thoughts, I invite you to check out all 8 articles in this series and keep an open mind. Once you see the whole picture, you can decide. In the meantime, please don't sell yourself short. Master salespeople are created, not born. That means that you can choose to become a master yourself.

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